The pet industry is constantly evolving. As a dog trainer, you can keep up with the ever-changing demands of clients. Even if you’ve been a pet professional for years, it’s good to keep your clients happy with fresh offers. Your competition is sure to stay up to date with changes in the industry. So, you should too!
We put together a must-read list of pet industry trends for 2024.
Which pet industry trends will take over in 2024?
Here are seven pet industry trends to keep on your radar.
#1 Mobile Pet Businesses
Savvy business owners are taking their services on the road! And the pet industry is leading the charge. From mobile pet groomers to mobile dog gyms, there are many ways to use a van to run a business. Clients with pets, especially, love mobile business, because they don’t have to commute to a site or have their pets in an unfamiliar environment.
The best part: Mobile pet businesses can earn six figures. These businesses are relatively new. So, there may be time to get ahead of the trend and be the first mobile pet business in your area!
#2 Online training and live events
Taking dog training classes over video calls used to seem like a niche idea. These offers blew up during the pandemic and aren’t going anywhere. In 2024, online dog training classes are expected to take off.
Many dog training businesses have gotten ahead of the wave and already offer this service, or incorporate online learning into their business in some way. It’s no wonder why. Remote training can benefit dogs that are shy or easily distracted. Also, they’re more efficient for owners. Plus, as a trainer, you’re able to expand your client base beyond your immediate area, i.e., earn more money.
Other pet professionals and pet business coaches are taking advantage of live virtual events. On top of real-time engagement, these events offer a discussion format so you can connect with other trainers, or your students can connect with each other. More than teach a lesson, you create an online community to share problems and tips.
Remember, a client that feels supported will keep coming back! So make sure you have a foot in the door with online learning, video tutorials, and live webinars.
#3 Training as a recreation
More and more, dog training is becoming part of a client’s lifestyle. In fact, nowadays, clients seek out training as a recreational activity, whether their dog has behavioral issues or not. They see it as a few hours few to make up for days that they can’t go for a walk or visit a dog park. The dogs get exercise, socialization, and new skills, and your clients get to learn more about how to care for their pets if any issues arise in the future.
To keep on top of this trend, you can add a service for recreational training that focuses on the basics, or even just fun techniques. Social media is a great place to show-off what dogs can be trained to do and attract these clients who see training as a fun way to bond with their dog.
#4 Smart technology for you and your clients
Clients expect modern technology and online resources from any business. Can your pet business keep up? For example, some trainers use apps that make the training process interactive for clients. They offer real-time updates on the dog’s progress, and can even give performance feedback. You might even recommend (or better yet, sell) wearable tech to your clients. They can monitor their dog’s health, and you and your clients stay in sync with their pets. It’s a win-win!
And smart tech doesn’t stop at your clients. Even your booking app should be up to scratch, with options for clients to book you online, and accept various payment methods like tap to pay.
#5 Separation anxiety specialists
Separation anxiety in dogs can cause anxiety in clients. They may feel stress or guilt or worry about leaving their dog at home. It’s said to put a strain on the bond between dog and owner. You can provide a solution by becoming a separation anxiety specialist! There are places to obtain certification in separation anxiety. You learn a new skill that helps current clients and attract new business. It’s a win-win!
Dog training businesses usually include separation anxiety as a part of general training classes or courses. But, in 2024, it’s worth it to market separation anxiety training as it’s own offer.
#6 Dog training books
Clients are searching for ways they can help their dogs at home. They want in-depth information from a trainer they can trust. You can create books and templates on training techniques, walking schedules, nutrition, and social behaviors for dogs. Put your expertise in a book and list the book on your online store. The best part is that these resources are available for clients outside your local area, so you have more opportunities to grow your income!
#7 Support for city dogs
Dogs can live well in the city, with proper training, but there are things to look out for. There is noise from traffic and people. It can be very stressful for a dog, especially if you’re moving from a relatively quiet area. Garbage day, in particular, can cause anxiety for city pups. These pups need lots of focus and attention training. As a trainer, you can make it easier for your clients’ dogs to live happily in the city.
Feeling the FOMO?
See how these pet industry trends can work for your business. PocketSuite can help you keep up with the competition. We’re an all-in-one app to run your pet business.
