In this article, we tell you everything you need to know about making high ticket sales as a spa business owner. 

What are high ticket sales?

Do you have high-quality services or products that you sell at a premium price point? These are known as your high-ticket sales. These items have an X-factor or unique value that makes them significantly more expensive than your other offerings or those of your competitors. Remember, the phrase “high-ticket” varies between industries. A high ticket sale for spa and beauty professionals may cost hundreds or thousands of dollars.

So, what differentiates a high ticket sale from your regular offers? 

#1 Price Point

High-ticket items cost significantly more than the industry average and other offerings on your service list. You can justify this higher price point with clients by offering value, exclusivity, or additional benefits.

#2 Sales Process

High-ticket items may have a more complex or lengthy sales process. It will require more effort to get clients over the finish line than the standard spa appointment. You may have to provide an initial consultation or customize the offer to fit your client’s needs. It’s worth it because your clients will be more engaged and more likely to take the offer.

#3 Quality

Clients are willing to pay premium prices for high-ticket items because they’re getting premium quality. Your high-ticket offers should have better quality and more advanced benefits than your other services. Otherwise, they’ll be hard sell. 

#4 Client Base

High ticket sales appeal to a specific type of client. These clients are willing and able to make significant financial investments in exchange for top-tier products or services. Expect to adjust your marketing efforts to reach those types of clients. 

Why are high ticket sales essential for business growth?

You already have a steady stream of clients and a good income, so why bother with high ticket offers? That’s easy. High ticket sales can take your spa business to the next level. Here’s how:

#1 Create a Better Client Experience

High-ticket items allow you to give your clients a luxury, personalized experience. Clients are willing to invest in a premium experience.  You might offer access to exclusive treatments, VIP treatment rooms, or luxury products. It’s your chance to make a good impression and a perfect way to get repeat bookings.

#2 Boost Your Income

Higher price points mean more money in your wallet. You can grow a successful business with standard spa services, of course. But offering high-ticket items boosts your revenue with fewer transactions and makes it easier for you to hit that six-figure goal! You’ll have more money at your disposal to invest back into your business.

#3 Differentiate Your Brand

With high-ticket sales, you can brand your spa as a luxury business. It’s a great way to stand out from competitors and attract new clients who want an exclusive wellness experience.

What are the best high-ticket sales for a spa business?

Are you ready to add high-ticket offers to your spa business? Great! We put together a list of the best premium offers for spa businesses or solo estheticians. 

#1 Online Courses

As an esthetician, you can create and sell online courses as high-ticket items.  Offer exclusive content for clients and even other beauty professionals, like advanced skincare techniques or expert wellness coaching. You may even offer one-on-one live courses to personalize the experience. High ticket sales are all about providing a unique value. Make your course memorable. Your students can even earn a certification at the end!

Here’s an idea: Bundle your online courses with spa products or services. That way, your clients get the perfect mix of education and treatments, and you’re more likely to make the sale. 

You can set up an online course in the PocketSuite app. Just turn on our class feature and attach a video conference link to the booking.

#2 Luxury Products                  

Retail products go hand in hand with a spa business. You may already sell some to clients. Why not take it a step further and offer luxury skincare products to make those high-ticket sales? Clients want high-quality products made from natural ingredients and advanced formulas. This can be anything from skincare serums to waxing tools to robes and accessories. 

If you can find exclusive brands that clients won’t be able to pick up easily at other spas, you’re sure to make some sales. Offering luxury skincare products can help you earn more money and build your brand as an exclusive business.  

PocketSuite makes it easy to sell luxury products with our Online Products features. You can set up an e-commerce store and track orders straight from your phone!

#3 Spa Retreat

You can offer an immersive retreat to your spa clients. Ideally, this high-ticket experience will include a full day of pampering with exclusive access to private relaxation areas, a personal concierge, a series of signature treatments, and gourmet spa cuisine. This offer is sure to elevate your clients’ experiences but also positions your spa as an elite business. Spa retreats can take time to plan and will require some upfront investment on your part.

#4 Skincare Consultations

As a spa business owner, you can offer skincare consultations as high-ticket services. Clients need more than treatments. They want to understand their skin and how to care for it in between appointments. Clients with chronic skin conditions, like acne, are especially willing to invest in a high-ticket service that will help them on their journey to healthy skin. This premium experience should involve in-depth skin analysis and end with a customized skincare regimen, including exclusive product recommendations. You can add a skincare consultation as a service on your PocketSuite booking site. 

#5 VIP Membership Program:

You can also offer a VIP spa membership to your clients. Members enjoy exclusive benefits such as priority booking, complimentary upgrades, and early access to new treatments. Membership programs create loyal clients and ensure a steady stream of revenue for your spa business. 

PocketSuite makes it easy to create a membership program with our Subscriptions feature. When you start a subscription, your clients are charged for particular services on a  predetermined schedule, like once a month or every other week. 

Are you sold? 

High ticket sales are a game changer for a spa business. You can boost your revenue and your client loyalty with these premium offers. Whether you sell luxury products or online courses as your high-ticket items, PocketSuite can help. PocketSuite is the all-in-one tool to run a spa business.          

This article shows you exactly how to become a mobile esthetician and grow your beauty business using PocketSuite.

What is a mobile esthetician?

A mobile esthetician offers beauty services in the comfort of the client’s home or other onsite location. Clients get facials, waxing, manicures, pedicures, and massages wherever they please. You may even perform treatments at a party or event.  

Plus, it’s not just a good choice for clients. As a mobile esthetician, you’ll have more flexibility to work from anywhere. Mobile estheticians can also cater to a luxury clientele without paying for a luxury office lease. 

It’s easy to get started as a successful mobile esthetician. Of course, you’ll need the basics: training, a business license, high-quality products, and reliable transportation. But it’s all worth it! A mobile esthetician business is super rewarding for beauty and wellness professionals.

Tips to grow a mobile esthetician business

Mobile estheticians are in high demand. It’s a convenient and personalized business model that attracts high-quality clients! So how do you get started?  Good news: PocketSuite is designed for estheticians on the go. We have everything you need to run a mobile esthetician business straight from your phone.

#1 Luxury Mobile Set-up

As a skin professional, creating a relaxing and luxurious experience is part of your skill. Your clients book you not only for your results but also to feel cared for and pampered. So it’s important to create a luxury experience for your clients in their homes, too. 

To make your at-home experience a luxury event, you’ll have to be more thoughtful about the products, equipment, and items you carry to each house and how you store them. You want to make sure you are able to quickly and efficiently set up, take down, and organize your work items for travel so you are never without that needed product. Also, put thought into the products you use most with refill packages ready in your vehicle. 

#2 Automate Client comunications

As a six-figure mobile esthetician business, staying in touch with clients is essential. When you’re on the go, you don’t want anything to get lost in translation. PocketSuite makes it easy for you to connect with clients.

You can chat with clients directly in the PocketSuite app. All client communication is stored in one place, so you never miss a beat. To take some of the load off, you can create and save message templates to send to clients. Plus, you can send automated appointment reminders to avoid no-shows and last-minute cancellations. 

Client communication should be a #1 priority. So, we offer a dedicated business line to all premium subscribers. PocketSuite is the best software for a mobile esthetician to keep in touch with clients.  

#3 Get more Google Leads and Reviews

To get booked solid, you need to put your mobile esthetician business on the map … literally! Your Google business page is crucial in growing a mobile esthetician business.

Clients want an esthetician they can trust, especially when they’re coming to their homes. So, their first stop will be your Google business page to check out reviews and services. You can optimize your Google business to get discovered and land more bookings. Use the following tips to make sure your Google business profile shows up in search results when clients search “esthetician near me”: 

• Update your business info. Make sure your service hours, description, and contact information are accurate.
• Add a “book now” button to your Google Business profile. It will link directly to your appointment booking site so you get more leads.
• Ask clients for reviews. High-quality reviews increase your search rankings. More good reviews mean more bookings. Also, respond to bad reviews to quell worries from potential clients. 

#4 Collect client info and documents

As a mobile esthetician, you need more than a client’s name and location to get your job done. You need to know about their skin type, allergies, and product preferences. PocketSuite makes it easy to collect all the information you need for the appointment with forms and contracts. You can create forms to learn about a client’s preference or even collect documents and images. Clients can upload images of their acne scarring or inspiration photos when they book you online. Plus, you can ask clients to sign contracts or waivers during booking to protect your business from potential legal issues.

#5 Choose an advanced scheduling tool

As a mobile esthetician, your bookings may take you all over your city. PocketSuite makes it easy for you to get there! PocketSuite’s all-in-one scheduling calendar makes it easy to book and manage appointments all from the same screen. Plus, our calendar comes with a map view (one of six dynamic views)! You see all your appointments for the upcoming day on a digital map. You can get directions in just a few taps. This makes it 10x easier to plan your journey, stay on schedule, and keep clients happy.

#6 Sell Products Online

More than likely, your clients are on the hunt for top-tier skin products and an esthetician. Luckily, you can offer them both by selling retail products as well as services. With PocketSuite, you get esthetician business software and an e-commerce solution in one. It’s perfect for a mobile esthetician because clients can order the products online and have them shipped directly to them. There’s no need to have a bunch of inventory on hand!

You can quickly set up an online store in the PocketSuite app without any extra fees. Just add products to your site, determine your pickup or delivery settings, and prepare to fulfill your orders. You’re sure to make some sales, whether you’re selling post-wax care kits or face toners. By offering online products, you earn more money and make a better impression on your clients.

The best part is that you can upsell add-on products with your services in the PocketSuite app. So, if you have products that pair well with a service, like a foot scraper with a pedicure, your clients are promoted to buy the items at checkout. 

Are you ready to take your business on the road?

If you’re ready to become a high-earning mobile esthetician, you need a reliable booking app like PocketSuite. PocketSuite has everything you need to run a mobile esthetician business. From online booking to payments to product sales, we’re the all-in-one app for estheticians!

We put together a must-read list of esthetician industry trends for 2024.

What esthetician trends are coming in 2024?

#1 Biodegradable Beauty Products

Sustainability is becoming the standard across all industries. Clients even want to see it in their skincare products. Traditional skin care products contain ingredients and use packaging that can create harmful waste. Luckily, there’s a solution: biodegradable beauty products. These products are made with natural, eco-friendly materials that prevent waste.

As an esthetician, you can use biodegradable skin care products during your clients’ sessions and even sell them to clients in your online store. Your environmentally conscious clients will appreciate the effort. Plus, you get to build a brand that helps the environment! It’s a win-win.

#2 Medical grade skincare

Medical-grade skincare products have more active ingredients than products you can buy over the counter. They’re designed specifically for licensed professionals, such as dermatologists or estheticians, to treat tough skin problems like acne, hyperpigmentation, and aging.

Some estheticians stick to OTC products for their clients (which is totally fine!), but you and your clients may enjoy more benefits from medical-grade skincare products. They tend to be more effective at treating specific skin concerns, so your clients will see faster and more noticeable improvements in their skin.

Plus, the effects of medical-grade skincare are backed by clinical research and studies, i.e., there’s an added layer of credibility and trust. This is super important, as you try to build a stronger reputation in your area.

Not to mention, estheticians who offer medical-grade skincare set themselves apart from other skincare professionals and tend to attract a more discerning and high-end clientele, i.e., you’ll make more money!

#3 Remote Beauty Offers

Remote work is here to stay, and yes, even beauty professionals can get in on it! Over the last few years, remote jobs have grown in popularity for beauty professionals. Estheticians have the opportunity to work from home or anywhere with an internet connection. But how?

For beauty professionals, remote work usually consists of virtual consultations and online sales. For example, virtual estheticians provide skincare consultations and personalized recommendations to clients via video call or over the phone. There are myriad selections of skincare products these days, so customers will pay for consultations to find the right products for their skin and follow-ups to make sure they are working and making adjustments.

 Or you might take your beauty expertise to social media and create content for Instagram, Facebook, or YouTube (or all three!). As a beauty influencer, you have the potential to earn more cash from brand partnerships or affiliate commissions.

Remote work is a lifesaver for beauty professionals with a family or other obligations. You get more flexibility and work-life balance because you set your own schedule and work from anywhere. Also, remote services usually require less overhead costs because you don’t have to rent a spa booth or pay for transportation. It’s a super affordable option for estheticians just starting out or looking to expand their services.

Remote offers make it easier to grow your business.  You’ll be able to work with clients and skincare professionals from all over the world. If you haven’t added virtual services to your esthetician business, 2024 is the year to start!

#4 Chemical depilatories

If you’re a hair removal specialist, you need to have this next trend on your radar: chemical depilatories.

Unlike waxing, chemical depilatories remove hair from the skin’s surface by breaking down the protein structure of the hair. They usually have active ingredients that dissolve the hair shaft and weaken it enough to allow it to be wiped or washed away. 

The process might sound complicated, but it’s a quick and painless method of hair removal. It’s no wonder they’re growing in popularity amongst clients! Plus, chemical depilatories are super versatile and can be used on a variety of skin types and hair textures. Chemical depilatories are also relatively affordable and easy to use, so they’re ideal for new estheticians or long-time skincare professionals looking to expand their services. 

Also, chemical depilatories are said to provide longer-lasting results than other hair removal methods ( up to several weeks!) And, as a skincare specialist, you know that results are everything. 

Clients are always looking for convenient alternatives to shaving or waxing. So be sure to add these to your service list!

#5 Tamanu oil for skin

There’s no magic product or ingredient for healthy skin, but every now and then, one takes the world by storm. In 2024, this skincare product is sure to go viral: tamanu oil!

Tamanu oil is a natural oil extracted from the seeds of the tropical tamanu tree. With anti-inflammatory, antimicrobial, and antioxidant properties, it offers endless skincare benefits. And the beauty industry has taken notice!

Tamanu oil is often used to treat troublesome, chronic skin conditions like acne, eczema, and psoriasis. It can also help reduce the appearance of scars and stretch marks while improving your client’s skin tone and texture.

Tamanu oil is natural and organic, so it’s perfect for clients who appreciate natural alternatives to traditional skincare products. Also, it is gentle and non-irritating, making it suitable for all skin types, including sensitive skin. Plus, it’s versatile, so you can use it as a moisturizer after a facial or add it to other skincare products, like a serum or mask, to boost the benefits. If you’re an esthetician, you need to add this oil to your shelves! 

Tamanu oil hasn’t hit mainstream recognition just yet. So, you can provide this unique offer to your clients to stand out from your competitors. 

Can you keep up?

To grow your esthetician business and maintain a steady stream of clients, you’ll have to keep up with some industry trends. From tamanu oil to virtual consultation, make sure you offer top-tier, unique services to stand out from your competition. PocketSuite can help you with all the rest. From bookings to payments to contracts, we’re the #1 app to grow your esthetician business. 

In this article, we teach you everything you need to know on how to become a lash tech in 2024.

Can you make a lot of money as a lash tech?

Yes! The lash tech business is booming. Lash technicians can earn six figures per year by starting their own business. You build a client base and set your own rates. Plus, certified beauty specialists can earn more.

How do I become a lash tech?

A six-figure lash tech business is possible if you know the right steps. Before opening up your business, you need proper training and preparation to attract and retain happy clients. PocketSuite helps lash technicians manage clients and grow their businesses, and now we want to help you. 

Here’s how to become a lash tech in 2024.

#1 Attend an accredited cosmetology school or lash extension course

Clients won’t let just anyone handle this delicate beauty routine. So, you need the technical training and confidence to apply safe and beautiful lash extensions. To become a lash tech, you should complete a lash extensions course or program from a reputable beauty school. 

Lash programs will vary, but your required training hours depend on your state. For example, in Texas, you must complete at least 320 hours of instruction at a licensed cosmetology school 

Also, some beauty schools have an on-site beauty clinic that’s run by students. So, you have an opportunity to practice your skills with real clients. And, depending on your state, you may be issued a temporary student permit during your training. 

Plus, a professional degree or certificate from a cosmetology school can help you build trust with clients. It lets clients know that you’ve put in the work to deliver quality service.

Can I do an online lash course?

Yes! Lash extension courses are available online. However, your state may specifically require you to complete hands-on instruction hours to obtain your license. So, be sure the course hours will count towards your license or certifications before enrolling in a program or paying tuition!

#2 Obtain your lash extension license or certification

A license is a state-issued document that gives you the right to perform lash services, while a certification is typically issued by a beauty school or independent program. 

Every state is different. Some states will require you to obtain a specialty license to become a lash tech, a general cosmetology license, or a lash technician certification. It’s important to understand your local regulations to avoid any hefty fines. 

For example, you must obtain an Eyelash Extension Specialist license to become a lash tech in Texas.  The licensing process involves both a written and practical examination. Don’t forget you’ll have to pay a fee and renew your license regularly.

Read our complete guide to becoming a licensed eyelash technician!

#3 Invest in quality equipment and a dedicated workspace

You’ll have to spend some money upfront before you can open up shop. First decide, where will you take clients. Maybe you’ll start an at-home lash business or rent a booth at a local beauty salon. Or perhaps you use a van to create a mobile lash business and meet clients at their homes.  

Either way, you’ll need high-quality tools and equipment to keep your clients looking good. The good news is that as a licensed beauty professional, you can buy wholesale beauty products at discounted prices from popular distributors. Just make sure to check their reviews. 

#4 Create an online presence to attract new clients

As a new business, online discovery is key! Take time to curate your social media channels and business websites for your target audience. However, the best way to attract more clients is with an optimized Google business profile. 

Your Google business profile is your ticket into your clients’ search results. When potential clients browse Google for a “lash tech in Florida” or a similar search term, your business will pop up. Of course, other businesses are competing for the same ranking. That’s why you need to optimize your Google business profile to get the most leads and reviews. 

Google ranks profiles with more reviews. So take care to solicit reviews from your clients after completing a service. With an app like PocketSuite, you can request Google reviews from your clients automatically!

#5 Automate your lash tech business with a booking app

You love perfecting a set of lashes. But a lash business also comes with time-consuming business management tasks, like scheduling appointments, following up with clients, and accepting payments. That’s why you need a CRM or booking to run your lash business.

A good booking app gives you more time to do what you love. With the right app, you can have clients book you online, set up automatic appointment reminders, and accept multiple forms of payments all in one place.  

The Bottom Line

With time and training, you can become a lash tech. PocketSuite is the all-in-one app to grow a Successful lash tech business. We have all the tools you need to book clients, attract leads, solicit reviews, and accept payments straight from your phone!

The only problem is that there are literally hundreds of Facebook groups to choose from. So, how do you know which ones are worth hitting “join”? Don’t worry; we’ve got you covered!

We put together a list of the top Facebook groups for estheticians to connect, share, and grow their businesses.

What are the best Facebook groups for estheticians?

Whether you join a Facebook group or start your own, they’re a great tool to build connections and attract clients. Here are some of the best Facebook groups to join as an esthetician.

#1 Word of Waxologists

World of Waxologists is a dedicated Facebook group for waxing professionals. You can join this inclusive space for informative, unbiased answers to your burning questions (well, hopefully not too burning). It’s a judgment-free zone! Only licensed professionals or people in the process of earning their license are allowed to join this group. The group does allow limited self-promotion (yay!) but be sure to read and abide by their rules.

Members: 32k+
Active since: 2020

#2 The Waxing Mentors

If you’re an esthetician who loves to share your waxing knowledge, learn from experts, and network with other professionals, this is the group for you! You’ll have the opportunity to meet and mentor new estheticians or professionals in need of help. It’s also great if you’re an aspiring esthetician looking to grow in your field. Currently, the group does not allow marketing or self-promotion, so make sure to abide by their rules or miss out on invaluable knowledge!

The Waxing Mentors were created by Deborah Merhar, owner of Relax & Wax. Relax and Wax offers quality pre and post-wax treatment products. 

Members: 37k+
Active since: 2014

#3 Esthetician Besties

If you’re an esthetician looking for secrets to succeed in the industry, we have the perfect Facebook group for you: Esthetician besties! It’s a good option whether you are a new esthetician, seasoned pro, or aspiring beauty business owner. Just bring your passion. The group offers education, product trends and recommendations, a support system, and global networking opportunities.

The group was started by Michelle Rukny.

Members: 45k
Active since: 2021

#4 World of Waxing

World of Waxing is a group for certified wax lovers. If you are an esthetician, join this space to share your waxing knowledge, network with other wax specialists, and learn from professionals in your industry. Just note that the group does not allow marketing.

World of Waxing was started by Starpil Wax USA, a leading supplier me of wax and hair removal products.

Members: 4k+
Active since: 2017

#5 Support group for waxing professionals

Are you a wax specialist looking for education, support, and success? Join the support group for waxing professionals! You’re sure to find some valuable information to help your waxing journey!

This support group was created by Marta Zacowska. She is a business coach for beauty entrepreneurs looking to build confidence in waxing and running a business.

Members:4K+
Active since: 2020

#6 Estheticians Connect

Estheticians Connect is a great Facebook group to grow as an esthetician, both professionally and personally. It’s a diverse group committed to evolution, so come curious and ready to learn!

Members: 11k+
Active since: 2014

#7 PocketSuite Community

The PocketSuite Community is a Facebook group for anyone with clients. Talk with other hair stylists using PocketSuite to grow their business. Ask for tips to set up your booking site and take advantage of other features. You’ll participate in polls and group discussions to learn how to use PocketSuite to earn more money. Sign up for PocketSuite to join this flourishing community.

Members: 2k+
Active since: 2016

Join Today!

Facebook groups are the perfect space for estheticians to learn and grow in their industry. Whether you’re a new esthetician, or a seasoned pro, a Facebook group can help you on your journey. Remember to sign up for Pocketsuite to join our exclusive community for business owners. We’re an all-in-one app for estheticians.

In this article, we compare estheticians to cosmetologists to help aspiring beauty business owners choose the best path.

What is a cosmetologist?

A cosmetologist is trained to perform a wide range of beauty services. They typically have the skills of a hairstylist, nail tech, and makeup artist in one. Some people use the term cosmetologist to refer to someone who specializes in any one of these beauty areas. However, a cosmetologist is trained and licensed to perform services across some or all of these beauty disciplines. 

What is an esthetician? 

While cosmetologists are trained in a number of beauty disciplines, estheticians are experts in skincare. An esthetician is a licensed skincare specialist. They are trained and licensed to perform a variety of skin treatments on clients, like waxing, facials, and chemical peels. 

What are the biggest differences between estheticians and cosmetologists? 

Before we tackle the the big question, i.e., Esthetician vs cosmetologist: which business you start?, we need to understand their differences. As a beauty pro, you might handle everything from hair to skin to nails or choose to specialize. While there are people who use the terms interchangeably, it’s important to know the difference between an esthetician and a cosmetologist. 

Here are the main differences between estheticians and cosmetologists.  

#1 Education and Training

Whether you become an esthetician or a cosmetologist, you must attend a beauty school. Beauty school is key to growing your beauty career. Usually, beauty professionals go to cosmetology courses at an independent beauty school or attend a community college. You can enroll in a certificate program at a beauty school or work to get your Associate’s degree in Cosmetology. 

While cosmetologists and estheticians both attend beauty school, their coursework will look very different. For example, cosmetologists may learn some specialized skin care treatments during beauty school. But it’s unlikely that an esthetician will train in other beauty disciplines as part of their core program. Also, estheticians are trained to use specialized equipment for treatments like microdermabrasion and LED therapy. Either way, students get a mix of hands-on training and theoretical classes. 

Cosmetology school prepares you to grow as a beauty professional and run your own business. So expect to learn about client management and retention, as well as participate in a student-run clinic.  Beauty school can take anywhere from a few months to two years to complete. So, be prepared to make a time commitment. The good news is that there are usually options in your area to attend cosmetology or esthetician school online.  These are typically hybrid programs for flexibility. 

#2 Licensing 

Both estheticians and cosmetologists must obtain a license to perform beauty services. Licensing requirements vary from state to state. So, check your local laws.

Estheticians typically need to complete 600 hours of training and pass an exam to obtain their license.  In general, cosmetologists must receive more training hours, around 1,500, to receive their license. In some states, you may have to obtain a cosmetology license to perform esthetic services.

Beauty professionals may be required to receive continuing education credits to renew their license.

#3 Services

As an esthetician, you’ll analyze your client’s skin type, identify problem areas, and recommend treatments of products to help them crush their skincare goals.

As a cosmetologist, you’ll be able to offer a variety of services to clients. They can get their hair, makeup, and nails done all from one provider. It’s particularly convenient for events like weddings where the clients need all of these services anyway. 

Cosmetologists don’t have to specialize. They can keep their services general to attract a wider client base. However, this can have its drawbacks. For example, some clients prefer to see an expert. So, it’s good to have a specialty you’re known for, like weave installation or microblading. 

#4 Income 

According to the U.S. Bureau of Labor Statistics, cosmetologists earn about $39,000 per year on average, while estheticians earn about $48,000 per year on average. That’s a big gap, but it can vary depending on where you live and what kind of beauty services you provide.

Whether you choose to become an esthetician or cosmetologist, you can earn more money by starting your own business. As a business owner, you’ll build a loyal client list, make your own schedule, and set your own rates. Independent estheticians and cosmetologists can earn six figures per year by focusing on their own businesses. 

#5 Career Outcomes

Estheticians and cosmetologists have vastly different career outcomes. Estheticians usually work in spas or salons and may become: 

• Spa technicians or managers performing general esthetics services like facials, chemical peels, etc
• Hair removal specialists skilled at waxing, threading, sugaring, or laser treatments
• Permanent makeup technicians with expertise in lip tinting, microblading, etc. 

Estheticians can go on to specialize as medical estheticians or master estheticians if they want to perform advanced treatments and earn more money. They might even work in a medical facility.

On the other hand, cosmetologists may have more variety when it comes to where they can work. Cosmetologists might be anything from barbers to braiding specialists to nail and brow technicians. Or, they can offer a combination of all these beauty services. It’s a good option if you want to be a part of the beauty industry but don’t want to limit yourself to one discipline. 

Have you made your choice?

Many aspiring beauty professionals eventually have to make a choice: esthetician vs cosmetologist. Both are profitable careers. Just make sure the education, skills, and outcomes align with your personal career goals. 
Whatever you choose, PocketSuite can help grow your beauty business. We’re an all-in-one app to manage clients and earn more money doing what you love.

In this article, we dive into the most in-demand esthetician services to offer clients.

What esthetician services should you add to your business?

To attract more clients and boost your income, make sure you have the right esthetician services on your booking page. 

Of course, you should stick to traditional treatments. But you also want to add trendy and exclusive services to make your spa stand out. For example, clients may learn about new skin treatments on social media and look to other estheticians if you can’t provide the service. So, it’s best to be prepared.

Here are some must-have esthetician services to add to your booking site. 

#1 Facials

Facials are a tried and true winner amongst esthetician services. With sometimes instant results, it’s no wonder why they keep clients coming back. In general, a facial is any skin care treatment that exfoliates, hydrates, or removes impurities from your face. There are many different types of facials. So, it’s fine to specialize in one or two, 

Some of the most popular facials to include in your esthetician services are: 

• Acne facials that work to heal and prevent breakouts. They typically include exfoliators and cleansers to unclog pores. 
• Men’s facials that are catered to male skin care issues that come from razor burns, exercise sweating, etc. Some estheticians add a category to their booking site specifically for men’s services.
• Hydrafacials use a  special hydra dermabrasion suction tool and serums to achieve skin that is plump, glowing, and hydrated.

There are also face treatments that aren’t technically facials but supplement or enhance the effects of a facial. These include:

• Nano-needling is often combined with a facial to enhance its effects on the skin. Estheticians use a special pen to puncture the skin. It’s a non-invasive treatment that makes it easier for the skin to absorb nutrients from products.
• Microdermabrasion removes dead skin cells to achieve smoother, youthful skin. Estheticians apply crystals to the skin and vacuum them away.
• Microneedling uses tiny needles to prick the skin so it provides more collagen and elastin, i.e., making your clients look younger. Microneedling helps with common skin issues like acne and large pores, etc.
• Dermaplaning removes facial hair and exfoliates the top layer of skin with a gentle scraping tool. 

#2 Waxing

Waxing is a popular method of hair removal. Wax removes hair at the follicles, and clients can avoid common issues with shaving, like ingrown hair or hyperpigmentation. Here are some of the most common waxing services for your esthetician business:

• General body waxing. Clients will expect waxing services for targeted body parts like the underarms, chest, and legs. You can always bundle these as a package.
• Brazilian and bikini waxes are a staple of any esthetician service list. For best results, off full and partial waxing services. 
• Sugar Waxing uses a special paste made of sugar and water to remove unwanted hair. Clients love this service because it’s known to be less painful than a traditional wax

You should also consider adding laser treatments to your hair removal services. Laser Hair removal uses a  concentrated beam of light to remove hair and prevent unwanted hair growth. Clients need several treatments to see permanent results, so you’re sure to get repeat bookings.

Also, if you want to learn a new skill and boost your income, consider adding eyebrow threading to your esthetician services. It’s a popular alternative to eyebrow waxing.

#3 Vajacials and Vaginal steams

Vajacials use facial techniques on the vaginal area of the body. A vajacial can treat common issues like ingrown hairs, bumps on bikini lines, and dead skin cells. It’s a great post-wax treatment option. So don’t be afraid to list it as an add-on with your esthetician services.

Vaginal steaming relieves stress, relieves pain from cramps or bloating, and even regulates menstruation. Clients will sit over a hot herbal infusion to cleanse their vagina and uterus.

#4 Chemical Peels

Chemical peels use a chemical solution to remove the top layer of skin skills. The procedure is used to treat wrinkles, scars, and discolored skin by helping the skin to grow back smoother. There are different types of peels:

• TCA Peels are a popular type of medium-strength chemical peel. This treatment uses trichloroacetic acid (TCA). TCA peels usually cost over $600 on average. So, this service has the potential to boost your spa income.
• Body Peels use similar methods as face chemical peels but can be applied to your chest, feet, back, etc.
• Enzyme peels are a bit different from traditional chemical peels but can have similar results. It uses natural enzymes to treat the skin, whereas chemical peels often use glycolic or salicylic acids. Clients will appreciate the option to choose this gentle alternative from your service menu list.

#5 LED therapy

LED therapy uses different LED wavelengths to treat common skin care issues like acne, inflammation, and signs of aging. LED clients typically need ten sessions for the best results. 

#6 Body Sculpting 

Body sculpting or contouring reduces or eliminates pockets of fat and tightens the skin. It can be a non-surgical way to tuck and lift skin. 

#7 Microblading

Microblading is a semi-permanent cosmetic tattoo used to create the appearance of fully structured eyebrows. Clients love microblading because they can avoid waxing or filling in eyebrows with makeup every day.

It’s time to update your esthetician service menu

You can attract more clients and stay booked solid with the right esthetician services. Be sure to add these services to your custom PocketSuite booking page. PocketSuite is the all-in-one tool to run your esthetics business. From booking to payments to online product sales, we have everything you need to grow your business.

Keep reading our top book recommendations for estheticians in 2023. 

What books should estheticians read in 2023? 

Esthetician books are your secret weapon as a skincare professional. They arm you with practical, science-backed knowledge to grow your business and improve your treatment techniques. Plus, you’re clients may be reading these books to aid their own skincare journey. So, it’s best to stay in the know.

Here are the best books for fitness professionals to read in 2023. 

#1 Skincare decoded: The practical guide to beautiful skin 

From formulating a skin care regimen to choosing the best products, Skincare Decoded answers all your burning questions about skincare. The skincare industry is vast, and easy to get lost in all the advice being thrown your way. In this book, Fu and Lu deconstruct some of the myths and mysteries of skincare.

The book is divided into three parts. First, you get a deep dive into the foundations of good skin, i.e., clean, hydrate, and protect. The next section breaks down active ingredients and scientific benefits. Finally, Fu and Lu teach you how to turn this knowledge into a practical regimen that can alleviate common skin issues. It’s a great tool for estheticians that want to help clients develop an at-home skincare routine.

Victoria Fu and Gloria Lu are the founders of Chemist Confessions, where they develop high-quality skincare products and educate readers on skincare best practices.

• Author(s): Victoria Fu, Gloria Lu
• Year Published: 2021
• Cost: $8.29 (Kindle)

#2 It’s not just acne: Boost Immunity, Beat Acne – Break Through to Clearer Skin & A Healthier You!

In It’s not just acne, Dr. Shayna Peter focuses on natural methods to combat and prevent skin issues. If you want expert information to help clients struggling with persistent acne, this is the book for you.

It offers a deep dive into the root cause of stubborn acne and other skin conditions. Peter breaks down complex studies and anecdotes into simple, actional advice. You’ll be more equipped to personalize treatment for acne-prone clients when you’re done. 

You’ll learn:

• The connection between acne and the immune system
• How diets influence your skin health and breakouts
• Vitamins and nutrients that aid the skincare journey
• How to test a skin care regimen
• Patient success stories and much more!

Dr. Sahyna Peter is a functional medicine practitioner and holistic dermatology specialist. She’s helped hundreds of patients heal from acne and achieve healthier skin.

• Author(s): Dr. Shayna E. Peter
• Year Published: 2021
• Cost: $15.99 (Paperback)

#3 The skincare bible: your no-nonsense guide to great skin

The Skincare Bible arms readers with science-backed skin care advice. Good skincare is the bread and butter of a health and beauty routine. Unfortunately, there are lots of conflicting reports on what makes a great regimen. Dr. Mahto clears things up.

This book cuts down the myths of good skin care with evidence-based advice. From nutritional food to high-quality products, you’re sure to learn the best way to tackle skin issues. It’s a great read for estheticians looking to dispel clients’ concerns and recommend routines and products that actually work on common skin problems.

Dr. Anjal Mahto is a leading consultant dermatologist in the UK. 

• Author(s): Anjali Mahto
• Year Published: 2018
• Cost: $12.99 (Kindle)

#4 Pure Skin: Discover the Japanese ritual of Glowing

Everyone needs a bit of skincare, but it’s hard to know where to start. This book creates a clear path. In Pure Skin, you’ll get expert advice, product recommendations, and everyday tips to improve skin health and personalize a skincare ritual. Tsai breaks down time-tested skincare traditions into four easily customizable steps with a holistic approach. 

You can expect to learn the following:

• Why you should never rely on quick fixes for lasting results
• How silk can help your skin
• How to determine your skincare personality
• The beauty and science of sheet masks
• Traditional ingredients in Japanese skin care, 
• And much more!

Victoria Tsai is the founder of Tatcha, a leading skincare product line.

• Author(s): Victoria Tsai
• Year Published: 2018
• Cost: $7.99 (Kindle)

#5 Glow from Within

In Glow from Within, Joanna Vargas shares her skincare secrets, and you learn how to create an A+ routine specific to your skin type. Vargas breaks down the science behind product labels and trendy skin care tools, anything from retinoids to sheet masks. Plus, she emphasizes how diet, sleep, and stress can impact a skincare routine. 

The book comes with product recommendations, recipes, and customizable skin care programs. You can use it to help clients reach their skincare goals.

Joanna Vargas is a renowned esthetician. She’s worked with a slew of celebrity clients, including Gwendoline Christie and Mindy Kaling.

• Author(s): Joanna Vargas
• Year Published: 2020
• Cost: $18.82 (Hardcover)

Add these to your TBR

If you want to learn from Industry experts and improve your craft, try these books for estheticians. Esthetician books offer invaluable knowledge to grow your business and help your clients. 

PocketSuite can help too. We’re an all-in-one app for estheticians on the go! From booking to payments to online product sales, we have everything you need to grow your esthetics business.

We tell you everything you need to know about online esthetician schools and put together a list of esthetician programs that you can attend online. 

Can you attend esthetician school online? 

Yes, absolutely. Many beauty schools offer online esthetician programs. The caveat is that most online esthetician schools are hybrid programs, so a part of your course will be in person. In hybrid programs, students usually complete esthetics theory courses online and practical application of skin treatments in a classroom or student clinic. 

In-person training is essential to mastering esthetic techniques and obtaining your state license. So don’t expect to evade it entirely. Still, you can take some of the pressure (and time) out of esthetician training with hybrid programs.

Important: Make sure you do research and verify that a program meets your state’s licensing requirements before enrolling! Also, if none of these programs are available in your area, check out our esthetician training directory for more great options.

Here are seven beauty schools that offer online esthetician programs.

#1 Elaine Sterling Institute 

The Elaine Sterling Institute offers a hybrid esthetician training course. Students can learn theory online and complete hands-on applications on campus. They use an online education platform with live instruction to teach and manage the theory portion of the program. You get self-paced learning from the comfort of your own home.

Expect to learn everything you would in a traditional esthetician program, including:

• Body treatments
• Hair removal
• Spa business practices
• Makeup 
• Medical concepts 
• Tools like microdermabrasion, ultrasonic scrubbers, infrared lamps

This hybrid esthetician training program offers 1,000 total training hours over nine months or more. Students can expect to pay about $18,900 for tuition and supplies. The Elaine Sterling Institute is a highly respected beauty school based in Atlanta, Georgia. They also offer barbering, cosmetology, massage, and nail care programs. 

#2 Skin Perfect Academy 

Skin Perfect Academy offers advanced esthetician training and makeup artistry programs. They have a number of fully online and hybrid esthetics courses. Aspiring estheticians and seasoned pros can try out their:

• Advanced esthetics boot camp for six weeks of immersion in skin analysis, treatment, and client building. It’s a good option for a spa team.
• Clinical esthetics hybrid course for a combination of online theory and hands-on application of hydro dermabrasion, microdermabrasion, and more. 
• Brow master class to hone your brow shaping, lamination, and waxing skills.   
• Chemical peel training to learn how to properly select, prep, and treat complications from chemical peels. 
• And much more! 

Students should expect to pay anywhere from $150-$2000 per online course. Skin Perfect Academy is based in Gahanna, Ohio.

#3 Dolly Monroe Beauty Academy

The Dolly Monroe Beauty Academy offers a hybrid esthetics program for aspiring estheticians or pros looking to level up their skills. Their hybrid program offers 300 hours of training over 20 weeks. 

If you you attend this esthetician school online, you get hands-on instruction in esthetic techniques and the opportunity to build a portfolio of their work. You leave with the skills necessary to navigate the competitive beauty industry. The Dolly Monroe Beauty Academy is based in Tampa, Florida. 

Note: Be sure to check if the curriculum and training hours align with your state’s licensing requirements. For example, in Florida, a general cosmetologist must complete at least 1,200 hours of training to receive a license, but a facial specialist only needs to complete 220 hours of training to register. 

#4 3D Lash and Brow  

3D Lash and Brow offers a number of beauty programs approved by the Texas Department of Licensing and Registration (TDLR), including cosmetology, esthetics, manicure, and specialty lash licenses. 

It’s unclear whether their TDLR-approved programs have hybrid or fully online options. However, they do offer other separate online courses and certifications in specialties like brow lamination and teeth whitening. These may be a good option for licensed estheticians who want to add a specialty service to their spa.

#5 Touched by an Angel Beauty School

Touched by an Angel Beauty School offers hybrid cosmetology programs. They’re a good option if you need a balance between esthetics training, family, and your full-time career. If you attend this esthetician school online, you get to dive deep into their cosmetology careers without the hassle of fully-person programs.

Students can choose from the following:

• A cosmetology hybrid program, where you learn hair styling, nail, and skin techniques over 1,500 hours of training. Students participate in online instruction and hands-on practice and get experience in the student salon.
• A hybrid nail technology program that TBA claims gives you the skills and training hours necessary to receive your license and take on the nail industry.  
• The esthetician training program with 1,000 hours of training completely online. It’s self-paced and coursework is available 24/7. You may also have the option for in-person training at the end of your program. TBA claims it meets the requirements for a state licensing exam (but do your due diligence).

They also have hybrid beauty programs in makeup and barbering. Touched By an Angel Beauty School and Salon is based in Jonesboro, GA. 

#6 Accent Beauty Academy 

Accent Beauty Academy offers a hybrid esthetics training program for anyone who wants to become a licensed esthetician in Colorado. The course consists of 150 hours in theory, which can be done online, and 450 hours of hands-on skincare practice. Students learn:

• Face and skin care
• Makeup Artistry
• Hair removal
• Business management, sanitation, and much more! 

Students can expect to pay around $9000 for tuition and a student kit. Accent Beauty Academy is based in Denver, Colorado.

#7 Cosmotek College

Cosmotek College’s esthetics program can be taken in person or through a hybrid course. Esthetician students can complete 300 hours online and 300 hours on campus. Along with standard health, safety, and legal training, students dive into a number of esthetician disciplines, including:

• Waxing
• Chemical peels
• Deemaplanjng
• Microdermabrasion
• Lash techniques 

Cosmotek College claims that its programs prepare you to earn a California esthetician license. Cosmotek College is based in Hayward, California. 

Enroll Today!

Online esthetician schools make it easier to reach your goal of becoming a licensed esthetician. There are a number of hybrid esthetician programs. Just make sure they meet your state’s licensing requirements before you enroll or pay tuition. If none of the above schools are available in your area, check out our esthetician training directory for more great options.

PocketSuite can help you grow as an esthetician. From booking to payments to online product sales, we have everything you need to run a successful esthetician business.

In this article, you’ll learn how to make money from online product sales + get expert advice from real estheticians using PocketSuite to sell products to their clients.

Why is retail important for spas?

According to a 2020 spa profitability report, retail sales can average anywhere from 5% to 30% of spa revenue. So, there’s massive potential for retail products to make a significant impact on the financial performance of your spa business. 

Of course, your clients love your skin treatments. But you can offer them even more value with high-quality retail products. According to Tina Bierod, who has run Bee Beautiful AZ for the last 13 years, 80% of a client’s at-home skincare routine can change or maintain their skin. So, your clients are no doubt looking for top-tier skincare product recommendations. 

Take out the middleman and sell products, like facial oils, cleansers, and eye creams, yourself.  You’ll boost your revenue and build a stronger relationship with your clients. It’s a win-win.

How do I sell retail to my clients?

Selling products to clients doesn’t have to be difficult. You can set up an e-commerce store in minutes with the PocketSuite app. You don’t need any other app or integration.

You may be tempted to use e-commerce giants like Etsy or Shopify to sell your spa products. But these platforms don’t offer solutions specifically for service-based business owners.  And as an esthetician, your online store has to work double duty. PocketSuite is an all-in-one platform. You book clients for services and sell products in one app. 

Here’s how to sell retail products to your spa clients and use PocketSuite to boost your online product sales. 

#1 Stock up on high-quality products

The first step to online product sales is choosing the right product. With high-quality goods in your inventory, you’ll attract clients and boost your income. 

Nicole Boan, owner of Skin By Nicole, started selling products to scale her business revenue. She says that cleansers and toners perform best because clients refill them every three to four months.

Pro Tip: Offer subscriptions for product refills every few weeks. That way, clients don’t have gaps in their skin care regimen.  

So, for best results, find products that are trending and helpful to clients and can bring in recurring revenue. For example, if you specialize in chemical peels or facials, you can sell sunscreen or serums to help clients care for their skin post-treatment. An in-demand product that adds real value to your clients’ lifestyles is gold for your online store.

And if your clients love the product, they’ll value your opinion more as an esthetician. And they’ll tell their friends. So, a great skincare product in your online store can lead to repeat bookings!

Typically, estheticians and spa owners sell: 

• Facial cleansers and oils
• Creams or serums
• Lotions and soap
• Wax and waxing kits
• Accessories, like towels or brushes
• Digital products, like skincare regimens and coaching videos
• Health supplements like collagen
• Merchandise

You can buy products from wholesalers like Alibaba and Ulta or make them yourself! When you find the perfect products, list them on your PocketSuite Ordering site. Clients can purchase them online, and you can manage your product inventory in the app.

#2 Create Product Upsells

Upselling is one of the best methods to grow your e-commerce store. There’s a good chance you sell products that complement your spa treatments, like an aftercare kit for a Brazilian wax. 

Lynnette Beamon, the owner of The Vault Aezthetics, recommends adding aftercare products to your client’s first appointment because “it’s something they will repurchase when they run out.” 

The best part is that you have a better chance of making the sale because you know your client is in need of the product. 

In the PocketSuite app, you can toggle products as add-ons for specific services. Your product will be upsold to the client while they’re checking out. It’s like a small push to take them over the finish line, i.e., hit add to cart.

#3 Organize shipping and fulfillment

To run a successful online store for your spa business, you’ll need to work out the logistics, i.e., getting the order to your clients. PocketSuite makes it easy to manage shipping and fulfillment for your online store. You can give your clients flexibility by offering shipping and pickup as delivery options. 

In the app, you can set your shipping preferences and delivery fees. The app automatically calculates shipping rates based on things like weight or shipping provider. But you can go ahead and set a flat shipping rate. 

#4 Offer flexible payment options

If you’re looking to increase your retail sales, it’s important to offer multiple payment options.  This is the best way to ensure clients complete their purchases. These days, clients expect multiple payment options. You can avoid abandoned carts and keep up with your competition by setting up simple and convenient payments.

It shouldn’t be a chore to accept payments for product sales. In the PocketSuite app, you can accept credit cards online, use the mark paid feature to cash and use a card reader or your mobile phone to accept payments with Tap To Pay. 

Tina Bierod, the owner of Bee Beautiful AZ, enjoys selling products on PocketSuite because the available setup options make it  “easy to process orders, bill, and collect payment.”

#5 Boost marketing and promotions

Setting up your online store is just one piece of the puzzle. To see your retail sales grow, put some time into marketing your products to potential customers.

There are countless ways to market your products, from emails to ads to social media. And marketing doesn’t have to be complicated. Nicole Boan of Skin By Nicole adds links to her online store in her Instagram stories. This makes it super easy for clients to browse her shop while they’re scrolling online! 

Another way to put your e-commerce site on the map is through lead nurturing i.e., retargeting contacts that have engaged with your business in the past. They’re more likely to take action on your promotion because they have experience with your business. 

PocketSuite can help you collect and target leads to boost sales for your online store. You can create automated SMS marketing campaigns for a curated list of contacts. Text marketing has industry-high deliverability rates. So you can sit back and watch the sales come in! 

For example, our pros use Smart Campaigns to send follow-up messages to clients who purchase products from their online store. Perhaps you’ll send skin care tips three days after their products have been delivered using the “Completed Order” campaign template. 

Either way, your clients stay informed and excited about their orders. It beats sending many instructions (that your clients likely won’t read) and keeps your business at the top of their minds! 

Are you sold?

It’s easy to sell retail to your spa clients. And you don’t want to miss out on the boost to your income. All you need is the right platform to create an automated online store. 

That’s where we come in! At PocketSuite, you can sell products and services to clients in the same app. We’re the all-in-one solution to grow your spa business. 

Read our step-by-step tutorial on setting up your online store.