Are you looking for a creative way to motivate your current clients and attract new business? Adventure fitness is the perfect solution! Adventure fitness programs go beyond the gym and exercise equipment. Fitness pros offer “adventurous” services like hiking, biking, or rock climbing to excite their clients and earn more money! You can help your clients crush their fitness goals and attract new clients with these fun and unconventional training offers.
Here’s everything you need to know about adventure fitness programs and how you can incorporate them into your fitness business.
What is adventure fitness?
Adventure fitness is any kind of exercise program or class that incorporates adventure activities. For example, you can take your client rock climbing, running on a trail, or on a wildlife hike. Or, take a page out of Lighthouse Fit’s book and haul your clients to the beach with some kettlebells and sandbags for an intense workout by the water.
Adventure Fitness is perfect if your clients are outdoor enthusiasts who are itching for a chance to interact with the world. Or, you can help clients discover a passion for these activities in their own lives. Whether you’re training a newbie hiker or coaching a professional skier, adventure fitness is a game changer.
Why should I add adventure fitness services to my business?
Alright, adventure fitness sounds exciting. But what is the value for you and your clients?
Adventure fitness activities promote a more active lifestyle for your clients and create a memorable social environment. Clients can build a community while achieving their fitness goals. It’s a great opportunity to kick start a fitness journey because it’s way more fun and engaging than lifting weights in a studio.
Plus, adventure fitness training helps clients build confidence. They may worry less about perfecting a technique or getting injured as they get comfortable working out in the world.
Adventure fitness isn’t new. But it is rare to find these kinds of programs at traditional fitness trainers or gyms. So, it’s an opportunity for your business to stand out. You may be able to attract more clients with these unique offers.
What kind of adventure fitness programs can I add to my business?
There are many ways to add adventure fitness services to your fitness business. Maybe you’ll organize a group hiking class or add a rock climbing wall at your gym. You can also have adventure fitness programs that help clients get in shape for trips and sporting events.
For example, businesses like Wildr offer programs to prep clients for the weeks leading up to a fitness adventure. They offer clients a 16-week strength and conditioning program to build endurance as a paddler for rafting and canoeing. Or clients can choose to join an 8-week ski training program where they improve their range of motion and endurance to prep for the ski season.
Adventure fitness experiences can also include interactions with animals like whale watching, snorkeling with sea creatures, and horseback riding, as well as giving clients an opportunity to interact with wildlife.
Of course, the kind of adventure fitness programs you offer will depend on your location. Take advantage of parks, cliffsides, beaches, and hiking trails in your area.
Do you live in a dense city? Don’t be discouraged! The best part about adventure fitness is that you and your clients aren’t confined to one region. In fact, adventure fitness travel experiences are growing in popularity.
What is adventure fitness travel?
With adventure fitness travel, you can up your health and wellness game while exploring the planet. Fitness retreats have always been a part of the industry, but adventure travel fitness takes it up a notch.
These “healthy holidays” make a huge impact on your clients. Adventure fitness travel experiences encourage clients to live a healthier lifestyle or act as a reward for months of sticking to a tight regimen. The experiences aren’t just fun and games (though that’s a plus). Clients see effective results in their physical and mental health. And some clients will prefer a more challenging experience. Either way, it’s sure to be exhilarating.
For example, some businesses offer adventure fitness travel experience packages. Like them, you can:
- Host a retreat on a tropical island where clients can practice yoga and enjoy spa services
- Go to a nearby beach town to get away from the hustle and bustle of the city, turn off your electronics, meditate, and workout
- Visit the ocean for surfing and sunshine
- Host a boating program at a nearby lake to help clients work on flexibility and endurance.
- Organize a horseback riding adventure, whether on a traditional trail or the beach.
- Take clients biking along lakes and mountains
- Take clients hiking, river rafting, and canoeing
- Organize a snowy mountain hike and chill out in the hot tub afterward for some relaxation.
Adventure fitness travel should be a holistic experience. Clients want to get to know the area while taking part in your program or boot camp. For example, you can treat your clients to cooking classes to test the local cruising during your adventures.
Just make sure your budget and time spent planning adventure fitness activities will be worth the income you bring in!
Ready, set, go!
Adventure is calling! You can attract new clients, motivate your client base, and get out of the gym with adventure fitness training. Your clients get unique opportunities to meet their health and fitness goals, and you spend more time doing what you love. It’s a win-win!
PocketSuite can help you manage your adventure fitness programs on the go. We’re the all-in-one to run and grow a fitness business.
