The hair industry keeps on growing. As a stylist, make sure your skills and offers can keep up with the needs of your clients. Even if you’ve been a hair professional for years, it’s good to keep your clients happy with fresh offers. Your competition is sure to stay up to date with changes in the industry. So, you should too!
We put together a must-read list of hair industry trends for 2024.
What trends will we see in the hair industry in 2024?
Here are some hair trends to consider for your esthetician business in the new year.
#1 Clients want dreadlock specialists over traditional stylists and braiders
Locticians specialize in creating and maintaining dreadlocks. They are experts in popular techniques used to maintain the look of locks, like palm rolling, interlocking, and twisting.
Dreadlocks are a beautiful hairstyle, but they can be difficult to keep looking fresh. So, the demand for dreadlocks specialists is increasing. Locs need regular TLC. So, you’re sure to get loyal repeat clients as they come back for maintenance and touch-ups, i.e., you get a steady stream of income for your business.
If you don’t already offer loc services at your salon, now’s the time. Or, if you have a team, it may be worth it to hire a dedicated dreadlock specialist. You’ll attract more clients with specific needs. Adding loc services to your business is a smart move for 2024!
#2 Traditional salons will offer men’s hair care and grooming services
If you want to expand your business, try adding men’s hair services to your salon. Men’s grooming is a rapidly growing industry. Now more than ever, men are looking for professional hair care services. They often have to go to a barber for grooming services, but you can serve them right in your salon!
Men’s haircuts, styling, and grooming services can help you attract a new customer base to your salon and boost your income. You differentiate yourself from other salons by offering these unique services to your clients. With the right marketing and promotion, you can establish yourself as a go-to destination for men’s grooming.
#3 Scalp treatments will be a big hit with clients
As a hairstylist, scalp treatments are a game-changer for your business. Scalp treatments nourish the scalp, promote hair growth, and make it easier for your clients to maintain healthy hair. Moreover, scalp treatments can help alleviate common hair concerns like dandruff, oily or dry scalp, and hair loss, making it a must-have for your clients.
If you’re looking for an exceptional new off that caters to real hair care needs, scalp treatments are your best bet in 2024. Plus, scalp treatments help your clients relax and de-stress. This is a perfect way to grow your business because a happy client is a repeat client! They’re an excellent add-on to your regular hair services. Clients will love this unique addition to their hair appointment.
#4 Clients will lean into the copper hair trend
Your clients are staying on top of color trends, and you should, too. You can expect your client to ask for bold and vibrant colors in 2024. Copper hair, specifically, is expected to go viral. So make sure you and your team can produce an even copper tone.
Also, bright hues will be popular, as well as bold and edgy haircuts that complement these colors. We can also expect to see a lot of natural-looking hair colors, such as soft honey blondes, rich chestnut browns, and warm tones.
#5 Sustainable hair care is becoming the standard
The beauty industry is evolving. Clients want to work with businesses that align with their values as much as they offer good service. In 2024, hair stylists should focus on natural and sustainable hair care. Your competition will be using organic and eco-friendly products, as well as promoting hairstyles that require minimal heat and styling tools. And your clients will expect you to keep up! With this trend, you can also assume that low-maintenance looks that don’t need as much upkeep or styling time will take off! So be sure you and your team can give clients the look they’re craving.
#6 These trendy hairstyles will go viral
Of course, our 2024 hairstylist trends list wouldn’t be complete without actual hairstyles. More and more, clients want hairstyles that are feminine, soft, and romantic i.e., curly bobs, pixie cuts, sleek buns, and face-framing layers.
More than a specific style, clients want versatility. They want a look that can easily customized to suit their features, outfit, and occasion. If you want to appeal to a broad range of clients, add these styles to your service list!
Can you keep up?
To grow your hair business and maintain a steady stream of clients, you’ll have to keep up with some industry trends. From dedicated dreadlock specialists to sustainable hair care, make sure you offer top-tier, unique services to stand out from your competition. PocketSuite can help you with all the rest. From bookings to payments to contracts, we’re the #1 app to grow your hair business.
