Have you ever thought about starting a side hustle as a content creator? Do you want to share your knowledge with the world and help other aspiring pros achieve their dreams the same way that you have?
If you are struggling with content creation and want to get advice from a true social media expert, you’ve come to the right place. Today, we are sharing an interview with one of our top creators, Shemieka.
Shemieka is a salon owner and TikTok influencer who grew her account to over 10K followers with one year’s worth of work and dedication. She is known for her healthy haircare and extension services as well as her expert advice for other salon owners and stylists. Shemieka’s TikTok videos have helped thousands of stylists take their business to the next level. On her TikTok, she shares tips on everything from marketing and social media to product knowledge and customer service tips. Shemieka is passionate about helping other stylists succeed and we couldn’t be more excited to have her as a PocketSuite Pro.
Expert Content Creator Shares Tips for Success
In this interview, Shemieka shares her insights on how to create engaging content, build a following, and monetize your work. She also shares some of the mistakes she made along the way, and how you can avoid them.
If you’re thinking about becoming a content creator, this interview is a must-read. Shemieka’s advice is invaluable, and it will help you get started on the right foot.
I hope you enjoy the interview!
Turning a Salon Business into a Social Media Platform
PocketSuite: Shemieka, thank you so much for taking the time to chat with us today. We know you’re a busy woman, so we appreciate it.
Shemieka: It’s my pleasure! I’m always happy to talk about content creation.
PS: So, let’s get started. Can you tell us a little bit about yourself and your background in content creation?
S: Sure. I’m a hairstylist and salon educator who helps stylists grow their business. I’ve been creating content for social media for quite some time now, and I’ve learned a lot along the way.
PS: That’s great! So, what are some of your top tips for creating engaging social media content?
S: My top tips for creating engaging social media content are know the intended audience, get out of your head and just do it. Also, always have a plan before you hit record. All of these things help to eliminate wasting time and also helps you to build your community.
PS: That’s fantastic advice for new creators! What are some of the most important things you’ve learned as a social media content creator?
S:That done is better than perfect. Sometimes we have to just create the videos (or other content) with no makeup on or when we aren’t so put together. The people who are looking for the info aren’t as hung up on the aesthetics as we are-they just want the info that’s going to transform their lives.
PS: That is so true! I know it is hard to not get hung up on perfection, but I agree, it is much more important to just do it! So, what are some of your most effective marketing strategies as a social media content creator?
S: Just being myself and making sure I research who I am trying to reach online. Once I know that, I can definitely hone in on the messaging and am able to have fun making relatable content. Also, I don’t overwhelm people with too much info in one post-it’s bite sized so they can process it quicker. Make sure you can get your point across in 15-30 seconds because people’s attention span is short.
PS: Those shorter info filled clips really are key then! What are some of the most common mistakes you see content creators make?
S: Not having a strategy, not knowing who their ideal clients are, and being inconsistent with posting.
PS: Consistency is something I think we can all relate to needing to be better about when it comes to posting on social media! Before we go, I have one last question: What advice would you give someone just starting as a content creator?
S: To really know what you want your page to be about and to know when it’s time to build community and when to sell the product. Understanding the psychology of how, why, and when clients buy is so important. Also having fun is a huge part of it. If you don’t it becomes like a job and when that happens, people tend to say forget it and quit before they even start.
PS: Those are great tips! Thank you for sharing them with us.
S: You’re welcome! I hope they help you create engaging social media content that will help you achieve your business goals.
If you’re thinking about becoming a content creator, Shemieka’s advice is a great place to start. With hard work and dedication, you can achieve your goals and build a successful career in content creation.
