Are you an HVAC specialist looking to grow your business? We’ve got covered! There are many popular methods to get new clients for your home services business. But which HVAC lead generation strategies yield the best results?
We dive into the best lead-generation strategies for HVAC specialists.
What is HVAC lead generation?
The HVAC industry is booming, and highly competitive. So, every small business owner wants to know how they can get more leads for their business. That’s where HVAC lead generation comes in. HVAC lead generation is the different methods HVAC specialists use to bring in new clients to their business consistently.
How do I get more customers for my HVAC business?
There are countless ways to find new clients for your HVAC business, from word-of-mouth referrals to social media promotion. There are even online businesses dedicated to generating leads for small business owners.
With so many options, how do you know which ones are worth your time and money? After all, you don’t want just any old lead, do you? You need high-quality, relevant leads with lots of potential to convert into paying customers.
Here are the best HVAC lead generation strategies for your small business
#1 Optimize your Google Business profile for leads and reviews
Thousands of potential clients scour the web every day for a trustworthy home service provider. How do you make sure your business pops up in their search results? Create and optimize a Google Business profile.
A Google business profile is essential for small local businesses. With a well-optimized profile, and some stellar reviews, Google will display your business when clients search “air conditioning repair in Philadelphia” or “HVAC specialist near me.”
To get the most out of your Google business profile, you’ll need to cultivate reviews. High-quality reviews are the best way to increase the conversion rate from your Google business page. Reviews build trust with potential clients, and Google ranks profiles with more reviews higher in search.
You can connect PocketSuite directly to your Google Business Account. Clients will automatically receive review requests based on your set frequency. And you can respond to reviews directly from the PocketSuite app.
#2 Improve your website’s SEO
Search engine optimization (SEO) is one of the most popular ways to attract qualified leads to your business. And the best part is that it’s free (mostly!). SEO makes it easier for potential clients to find your business’ website when they search Google for home services.
The only problem is that most of your competitors are competing for the same rankings. And some have more time and money to ensure their website nabs those top positions.
You can improve your website SEO by:
- Creating content specific to your target audience. Use SEO tools to find keywords your potential clients search, like “affordable air condition repair.” Then, include these keywords throughout your website.
- Create dedicated pages for each of your service offerings, with detailed descriptions and pricing information. Your clients search for specific services like “central air installation,” so meet them where they are!
Here’s a tip: Become a trusted resource for potential clients. If leads are looking for an HVAC specialist, chances are they have tons of questions only a home service provider can answer. You can use your website blog to provide informative solutions to their problems and show off your expertise.
The more clients land on your website, the more opportunities you have to capture leads. Getting potential clients to your site is just one piece of the puzzle. It’s also important to create a good user experience for your clients with descriptive language, pricing, photos, and easy navigation (or they’ll click right off!)
Once they arrive, you need to capture their information with lead forms or chatbots so you can reach out to them again. You can also add digital downloads to your site to collect their email addresses.
#3 Invest in pay-per-click advertising
Pay-per-click advertisements appear above organic search results on Google. They have an indicator that reads “sponsored” below the ad. It’s one of the most cost-effective lead generation strategies with a clear ROI.
Google Ads allow you to compete for the most prolific keywords in your Industry. Like SEO, you’ll research keywords that appeal to your potential clients, but where SEO content takes time to grow, your pay-per-click advertisements pop up immediately.
You bid on the keyword against your competitors, so it’s important to decide beforehand how much you’re willing to spend on each keyword and stick to your budget. The good news is that you only pay for the advertisement when someone clicks through to your website or landing page. So, you know you’re getting the most bang for your buck.
Lead the way!
If you want new leads for your HVAC business, a well-optimized Google Business profile is the way to go. You should also take steps to improve your website’s performance in search engines and consider paid advertisements to acquire new leads. Either way, PocketSuite can help.
PocketSuite is the all-in-one app to run your home services business. You can schedule appointments, send estimates, and get leads and reviews straight from your phone!
