In this article, we’ll share some of the best salon ideas to attract new clients.

What attracts clients to a salon? Ideas to bring new clients to your salon.

The salon business is competitive but rewarding. To attract clients, you’ll need to offer to create an unforgettable experience. Here are seven salon ideas to bring in new clients to your salon and keep them coming back.

#1 Create a welcoming ambiance

Your salon’s ambiance sets the tone for the entire client experience. Clients want a space that feels inviting, relaxing, and stylish. The right atmosphere will make clients feel pampered from the moment they walk in the door. Whether you own your own salon or rent a salon suite, be sure to invest in comfortable seating, soft lighting, and even soothing music.

#2 Hire the best of the best

Clients seek out salons with skilled professionals who can deliver top-tier results. Whether you’re hiring hairstylists or nail technicians for your salon, you need to know they can fulfill clients’ beauty needs with confidence. Be sure to train your staff and encourage them to stay on top of the latest trends and techniques.

#3 Offer in-demand services 

To get more clients in your door, stay on top of in-demand salon services. For example, offer personalized hair consultations. One-size-fits-all approaches don’t cut it anymore. Clients appreciate salons that offer personalized consultations to understand their unique preferences and concerns. By taking the time to listen and tailor your services to individual needs, you demonstrate your commitment to client satisfaction and build brand loyalty. You can even earn some extra money from these consultations.

What types of services are most requested in a salon?

Your requested services will vary depending on current trends, client preferences, and even location! But there are a few tried and true services that never go out of style. Make sure these are on the service list:

• Haircuts and Styling: Haircare services, including haircuts, styling, and treatments, are consistently in high demand.
• Hair Coloring: Whether it’s covering gray hair, achieving a natural look, or making a bold statement with vibrant colors, hair coloring services are immensely popular. From highlights and balayage to full-color transformations, clients seek out skilled colorists to achieve their desired look.
• Manicures and Pedicures: Nail care services are a staple in many salons, with clients indulging in manicures and pedicures to keep their hands and feet looking and feeling their best. Gel polish, nail art, and spa treatments are often requested add-ons.
• Facials and Skincare Treatments: As skincare becomes increasingly important in beauty routines, facials and skincare treatments are in high demand. You may want to collaborate with a local esthetician or have one on staff. 

#4 Make hygiene a priority

Cleanliness is non-negotiable in the salon industry. Clients prioritize a clean and hygienic environment when they choose a salon. They want to feel confident that their health and safety are prioritized. Maintain impeccable workstations and equipment to reassure clients and earn their trust.

#5 Invest in High-Quality Products

The products you use during a session can make or break the client experience. Clients like salons that use high-quality, reputable products known for delivering A+ results. (And they’re willing to pay a premium for better products!) Invest in professional-grade products that align with your salon’s brand and ethos. For example, use hair care products with natural ingredients if you’re a holistic salon. 

Also, don’t hesitate to educate clients on the benefits of these products for their beauty routines. You may even make some product sales to earn an extra income.

#6 Offer Convenient Booking Options 

In today’s salon market, convenience is key. Clients prefer salons that make booking easy. Your best bet is to get a user-friendly booking app. Booking apps, like PocketSuite, give you an online booking site and send out automated reminders to streamline your booking process and enhance the overall client experience.

#7 Get more online reviews

Referrals and reviews are the most powerful tools to get new business for your salon. Clients often turn to online reviews to gauge the reputation and reliability of your salon. You should encourage satisfied clients to leave positive reviews on your Google Business Page and social media channels. They will showcase your salon’s strengths and attract new clients in the process. PocketSuite makes it easy to solicit more 5-star reviews from clients with our Google Leads and Reviews feature.

The Bottom Line

Use these salon ideas to have the best business year yet in 2024! Remember, little details that make all the difference in building lasting client relationships and thriving in the competitive beauty industry. PocketSuite can help. We’re an all-in-one scheduling tool for salon owners and independent stylists. We offer everything you need to run a successful hair business.

This article shows you exactly how to become a mobile esthetician and grow your beauty business using PocketSuite.

What is a mobile esthetician?

A mobile esthetician offers beauty services in the comfort of the client’s home or other onsite location. Clients get facials, waxing, manicures, pedicures, and massages wherever they please. You may even perform treatments at a party or event.  

Plus, it’s not just a good choice for clients. As a mobile esthetician, you’ll have more flexibility to work from anywhere. Mobile estheticians can also cater to a luxury clientele without paying for a luxury office lease. 

It’s easy to get started as a successful mobile esthetician. Of course, you’ll need the basics: training, a business license, high-quality products, and reliable transportation. But it’s all worth it! A mobile esthetician business is super rewarding for beauty and wellness professionals.

Tips to grow a mobile esthetician business

Mobile estheticians are in high demand. It’s a convenient and personalized business model that attracts high-quality clients! So how do you get started?  Good news: PocketSuite is designed for estheticians on the go. We have everything you need to run a mobile esthetician business straight from your phone.

#1 Luxury Mobile Set-up

As a skin professional, creating a relaxing and luxurious experience is part of your skill. Your clients book you not only for your results but also to feel cared for and pampered. So it’s important to create a luxury experience for your clients in their homes, too. 

To make your at-home experience a luxury event, you’ll have to be more thoughtful about the products, equipment, and items you carry to each house and how you store them. You want to make sure you are able to quickly and efficiently set up, take down, and organize your work items for travel so you are never without that needed product. Also, put thought into the products you use most with refill packages ready in your vehicle. 

#2 Automate Client comunications

As a six-figure mobile esthetician business, staying in touch with clients is essential. When you’re on the go, you don’t want anything to get lost in translation. PocketSuite makes it easy for you to connect with clients.

You can chat with clients directly in the PocketSuite app. All client communication is stored in one place, so you never miss a beat. To take some of the load off, you can create and save message templates to send to clients. Plus, you can send automated appointment reminders to avoid no-shows and last-minute cancellations. 

Client communication should be a #1 priority. So, we offer a dedicated business line to all premium subscribers. PocketSuite is the best software for a mobile esthetician to keep in touch with clients.  

#3 Get more Google Leads and Reviews

To get booked solid, you need to put your mobile esthetician business on the map … literally! Your Google business page is crucial in growing a mobile esthetician business.

Clients want an esthetician they can trust, especially when they’re coming to their homes. So, their first stop will be your Google business page to check out reviews and services. You can optimize your Google business to get discovered and land more bookings. Use the following tips to make sure your Google business profile shows up in search results when clients search “esthetician near me”: 

• Update your business info. Make sure your service hours, description, and contact information are accurate.
• Add a “book now” button to your Google Business profile. It will link directly to your appointment booking site so you get more leads.
• Ask clients for reviews. High-quality reviews increase your search rankings. More good reviews mean more bookings. Also, respond to bad reviews to quell worries from potential clients. 

#4 Collect client info and documents

As a mobile esthetician, you need more than a client’s name and location to get your job done. You need to know about their skin type, allergies, and product preferences. PocketSuite makes it easy to collect all the information you need for the appointment with forms and contracts. You can create forms to learn about a client’s preference or even collect documents and images. Clients can upload images of their acne scarring or inspiration photos when they book you online. Plus, you can ask clients to sign contracts or waivers during booking to protect your business from potential legal issues.

#5 Choose an advanced scheduling tool

As a mobile esthetician, your bookings may take you all over your city. PocketSuite makes it easy for you to get there! PocketSuite’s all-in-one scheduling calendar makes it easy to book and manage appointments all from the same screen. Plus, our calendar comes with a map view (one of six dynamic views)! You see all your appointments for the upcoming day on a digital map. You can get directions in just a few taps. This makes it 10x easier to plan your journey, stay on schedule, and keep clients happy.

#6 Sell Products Online

More than likely, your clients are on the hunt for top-tier skin products and an esthetician. Luckily, you can offer them both by selling retail products as well as services. With PocketSuite, you get esthetician business software and an e-commerce solution in one. It’s perfect for a mobile esthetician because clients can order the products online and have them shipped directly to them. There’s no need to have a bunch of inventory on hand!

You can quickly set up an online store in the PocketSuite app without any extra fees. Just add products to your site, determine your pickup or delivery settings, and prepare to fulfill your orders. You’re sure to make some sales, whether you’re selling post-wax care kits or face toners. By offering online products, you earn more money and make a better impression on your clients.

The best part is that you can upsell add-on products with your services in the PocketSuite app. So, if you have products that pair well with a service, like a foot scraper with a pedicure, your clients are promoted to buy the items at checkout. 

Are you ready to take your business on the road?

If you’re ready to become a high-earning mobile esthetician, you need a reliable booking app like PocketSuite. PocketSuite has everything you need to run a mobile esthetician business. From online booking to payments to product sales, we’re the all-in-one app for estheticians!

We put together a must-read list of esthetician industry trends for 2024.

What esthetician trends are coming in 2024?

#1 Biodegradable Beauty Products

Sustainability is becoming the standard across all industries. Clients even want to see it in their skincare products. Traditional skin care products contain ingredients and use packaging that can create harmful waste. Luckily, there’s a solution: biodegradable beauty products. These products are made with natural, eco-friendly materials that prevent waste.

As an esthetician, you can use biodegradable skin care products during your clients’ sessions and even sell them to clients in your online store. Your environmentally conscious clients will appreciate the effort. Plus, you get to build a brand that helps the environment! It’s a win-win.

#2 Medical grade skincare

Medical-grade skincare products have more active ingredients than products you can buy over the counter. They’re designed specifically for licensed professionals, such as dermatologists or estheticians, to treat tough skin problems like acne, hyperpigmentation, and aging.

Some estheticians stick to OTC products for their clients (which is totally fine!), but you and your clients may enjoy more benefits from medical-grade skincare products. They tend to be more effective at treating specific skin concerns, so your clients will see faster and more noticeable improvements in their skin.

Plus, the effects of medical-grade skincare are backed by clinical research and studies, i.e., there’s an added layer of credibility and trust. This is super important, as you try to build a stronger reputation in your area.

Not to mention, estheticians who offer medical-grade skincare set themselves apart from other skincare professionals and tend to attract a more discerning and high-end clientele, i.e., you’ll make more money!

#3 Remote Beauty Offers

Remote work is here to stay, and yes, even beauty professionals can get in on it! Over the last few years, remote jobs have grown in popularity for beauty professionals. Estheticians have the opportunity to work from home or anywhere with an internet connection. But how?

For beauty professionals, remote work usually consists of virtual consultations and online sales. For example, virtual estheticians provide skincare consultations and personalized recommendations to clients via video call or over the phone. There are myriad selections of skincare products these days, so customers will pay for consultations to find the right products for their skin and follow-ups to make sure they are working and making adjustments.

 Or you might take your beauty expertise to social media and create content for Instagram, Facebook, or YouTube (or all three!). As a beauty influencer, you have the potential to earn more cash from brand partnerships or affiliate commissions.

Remote work is a lifesaver for beauty professionals with a family or other obligations. You get more flexibility and work-life balance because you set your own schedule and work from anywhere. Also, remote services usually require less overhead costs because you don’t have to rent a spa booth or pay for transportation. It’s a super affordable option for estheticians just starting out or looking to expand their services.

Remote offers make it easier to grow your business.  You’ll be able to work with clients and skincare professionals from all over the world. If you haven’t added virtual services to your esthetician business, 2024 is the year to start!

#4 Chemical depilatories

If you’re a hair removal specialist, you need to have this next trend on your radar: chemical depilatories.

Unlike waxing, chemical depilatories remove hair from the skin’s surface by breaking down the protein structure of the hair. They usually have active ingredients that dissolve the hair shaft and weaken it enough to allow it to be wiped or washed away. 

The process might sound complicated, but it’s a quick and painless method of hair removal. It’s no wonder they’re growing in popularity amongst clients! Plus, chemical depilatories are super versatile and can be used on a variety of skin types and hair textures. Chemical depilatories are also relatively affordable and easy to use, so they’re ideal for new estheticians or long-time skincare professionals looking to expand their services. 

Also, chemical depilatories are said to provide longer-lasting results than other hair removal methods ( up to several weeks!) And, as a skincare specialist, you know that results are everything. 

Clients are always looking for convenient alternatives to shaving or waxing. So be sure to add these to your service list!

#5 Tamanu oil for skin

There’s no magic product or ingredient for healthy skin, but every now and then, one takes the world by storm. In 2024, this skincare product is sure to go viral: tamanu oil!

Tamanu oil is a natural oil extracted from the seeds of the tropical tamanu tree. With anti-inflammatory, antimicrobial, and antioxidant properties, it offers endless skincare benefits. And the beauty industry has taken notice!

Tamanu oil is often used to treat troublesome, chronic skin conditions like acne, eczema, and psoriasis. It can also help reduce the appearance of scars and stretch marks while improving your client’s skin tone and texture.

Tamanu oil is natural and organic, so it’s perfect for clients who appreciate natural alternatives to traditional skincare products. Also, it is gentle and non-irritating, making it suitable for all skin types, including sensitive skin. Plus, it’s versatile, so you can use it as a moisturizer after a facial or add it to other skincare products, like a serum or mask, to boost the benefits. If you’re an esthetician, you need to add this oil to your shelves! 

Tamanu oil hasn’t hit mainstream recognition just yet. So, you can provide this unique offer to your clients to stand out from your competitors. 

Can you keep up?

To grow your esthetician business and maintain a steady stream of clients, you’ll have to keep up with some industry trends. From tamanu oil to virtual consultation, make sure you offer top-tier, unique services to stand out from your competition. PocketSuite can help you with all the rest. From bookings to payments to contracts, we’re the #1 app to grow your esthetician business. 

In this article, we teach you everything you need to know on how to become a lash tech in 2024.

Can you make a lot of money as a lash tech?

Yes! The lash tech business is booming. Lash technicians can earn six figures per year by starting their own business. You build a client base and set your own rates. Plus, certified beauty specialists can earn more.

How do I become a lash tech?

A six-figure lash tech business is possible if you know the right steps. Before opening up your business, you need proper training and preparation to attract and retain happy clients. PocketSuite helps lash technicians manage clients and grow their businesses, and now we want to help you. 

Here’s how to become a lash tech in 2024.

#1 Attend an accredited cosmetology school or lash extension course

Clients won’t let just anyone handle this delicate beauty routine. So, you need the technical training and confidence to apply safe and beautiful lash extensions. To become a lash tech, you should complete a lash extensions course or program from a reputable beauty school. 

Lash programs will vary, but your required training hours depend on your state. For example, in Texas, you must complete at least 320 hours of instruction at a licensed cosmetology school 

Also, some beauty schools have an on-site beauty clinic that’s run by students. So, you have an opportunity to practice your skills with real clients. And, depending on your state, you may be issued a temporary student permit during your training. 

Plus, a professional degree or certificate from a cosmetology school can help you build trust with clients. It lets clients know that you’ve put in the work to deliver quality service.

Can I do an online lash course?

Yes! Lash extension courses are available online. However, your state may specifically require you to complete hands-on instruction hours to obtain your license. So, be sure the course hours will count towards your license or certifications before enrolling in a program or paying tuition!

#2 Obtain your lash extension license or certification

A license is a state-issued document that gives you the right to perform lash services, while a certification is typically issued by a beauty school or independent program. 

Every state is different. Some states will require you to obtain a specialty license to become a lash tech, a general cosmetology license, or a lash technician certification. It’s important to understand your local regulations to avoid any hefty fines. 

For example, you must obtain an Eyelash Extension Specialist license to become a lash tech in Texas.  The licensing process involves both a written and practical examination. Don’t forget you’ll have to pay a fee and renew your license regularly.

Read our complete guide to becoming a licensed eyelash technician!

#3 Invest in quality equipment and a dedicated workspace

You’ll have to spend some money upfront before you can open up shop. First decide, where will you take clients. Maybe you’ll start an at-home lash business or rent a booth at a local beauty salon. Or perhaps you use a van to create a mobile lash business and meet clients at their homes.  

Either way, you’ll need high-quality tools and equipment to keep your clients looking good. The good news is that as a licensed beauty professional, you can buy wholesale beauty products at discounted prices from popular distributors. Just make sure to check their reviews. 

#4 Create an online presence to attract new clients

As a new business, online discovery is key! Take time to curate your social media channels and business websites for your target audience. However, the best way to attract more clients is with an optimized Google business profile. 

Your Google business profile is your ticket into your clients’ search results. When potential clients browse Google for a “lash tech in Florida” or a similar search term, your business will pop up. Of course, other businesses are competing for the same ranking. That’s why you need to optimize your Google business profile to get the most leads and reviews. 

Google ranks profiles with more reviews. So take care to solicit reviews from your clients after completing a service. With an app like PocketSuite, you can request Google reviews from your clients automatically!

#5 Automate your lash tech business with a booking app

You love perfecting a set of lashes. But a lash business also comes with time-consuming business management tasks, like scheduling appointments, following up with clients, and accepting payments. That’s why you need a CRM or booking to run your lash business.

A good booking app gives you more time to do what you love. With the right app, you can have clients book you online, set up automatic appointment reminders, and accept multiple forms of payments all in one place.  

The Bottom Line

With time and training, you can become a lash tech. PocketSuite is the all-in-one app to grow a Successful lash tech business. We have all the tools you need to book clients, attract leads, solicit reviews, and accept payments straight from your phone!

We found the best Facebook groups for hairstylists who want to learn and grow their business.

What’s the best Facebook group to join as a hairstylist?

Facebook groups are key to growing as a hairstylist. Here are the top Facebook groups for stylists in 2023.

#1 Ask Mags

Ask Mags is primarily a teaching group for stylists who want to learn about the industry. You must be a licensed hairstylist or cosmetology student. They will verify your ID, so have it ready before you hit “join!”

The group is run by Mags Kavanaugh, a hairstylist with decades of experience. She ran an award-winning salon in Clearwater, Florida. You can also check out askmags.com for up-to-date articles on beauty science, trends, and techniques. 

Active since: 2013

Members: 20K+

#2 Hair extensions advice and support

Hair Extentsions Advice and Support` is a Facebook group dedicated to hair extension specialists. If you’re a qualified hairstylist looking to showcase your work, this is the place for you!

The group is also open to potential clients. They’ll be able to check out what’s available. So, you may get a few bookings. Plus, this group does have an announcement section to advertise products and services. It may be an excellent place to show off your PocketSuite affiliate link. Just make sure not to break any of the group’s rules.

This group was created by Michelle Montgomery.

Active since: 2020
Members: 70k+

#3 Hairdressers helping hairdressers- questions, tips, ideas, and inspiration

The group welcomes anyone in the hairdressing industry, including new professional and experienced stylists. It’s a creative and learning space to share, educate and inspire. Hairdressers Helping Hairdressers was created by Suzi Ward.

Active since: 2015
Members: 140k

#4 Hairdressing Advice Tips and Tricks

Hairdressing Advice Tips and Ttticks is the perfect online place to discuss your problems as a professional hairstylist, ask questions from other professionals and give expert industry tips. It’s a fun and inspiring community. This group is exclusively for professionals in the hair and beauty industry, such as hairdressers, apprentices, trainees, cosmetologists, and beauticians.

Active since: 2018
Members:130k+

#5 Salon Business Owners

The group was started by Salon Ops, a coaching company for salons and spas in New Jersey. If you run a salon with employees or have booth renters, you’re welcome to join!

Active since: 2015
Members: 27k+

#6 Help for hairstylists

You can join Help for Hairstylist’s private group or follow their public Instagram page.

Members: 39k+
Active since: 2020

#7 Behind the chair

This group is exclusively for licensed beauty professionals or students enrolled in a beauty school. If you looking for advice, answers to your burning questions, or just encouragement on your journey as a beautician, this is the group for you!

Active since: 2009
Members: 76K +

#8 In salon education

In Salon Education is dedicated to educating hair professionals on practical salon knowledge. The group is exclusively for licensed professionals and students.

Members: 7K+
Active since: 2015

#9 PocketSuite Community

The PocketSuite Community is a great Facebook group for anyone with clients. Talk with other hair stylists using PocketSuite to grow their business. Ask for tips to set up your booking site and take advantage of other features. You’ll participate in polls and group discussions to learn how to use PocketSuite to earn more money. Sign up for PocketSuite to join this flourishing community.

Members: 2k+
Active since: 2016

Join Today!

If you’re a hairstylist looking to connect with and learn from other professionals, facebook groups are a great place to start. Facebook groups can also be  a great tool for hairstylists to promote their business and get new clients. Just make sure you follow the group rules! 

PocketSuite also offers an exclusive Facebook group for our pros! We’re the number one app to grow your hair business.

In this article, we compare estheticians to cosmetologists to help aspiring beauty business owners choose the best path.

What is a cosmetologist?

A cosmetologist is trained to perform a wide range of beauty services. They typically have the skills of a hairstylist, nail tech, and makeup artist in one. Some people use the term cosmetologist to refer to someone who specializes in any one of these beauty areas. However, a cosmetologist is trained and licensed to perform services across some or all of these beauty disciplines. 

What is an esthetician? 

While cosmetologists are trained in a number of beauty disciplines, estheticians are experts in skincare. An esthetician is a licensed skincare specialist. They are trained and licensed to perform a variety of skin treatments on clients, like waxing, facials, and chemical peels. 

What are the biggest differences between estheticians and cosmetologists? 

Before we tackle the the big question, i.e., Esthetician vs cosmetologist: which business you start?, we need to understand their differences. As a beauty pro, you might handle everything from hair to skin to nails or choose to specialize. While there are people who use the terms interchangeably, it’s important to know the difference between an esthetician and a cosmetologist. 

Here are the main differences between estheticians and cosmetologists.  

#1 Education and Training

Whether you become an esthetician or a cosmetologist, you must attend a beauty school. Beauty school is key to growing your beauty career. Usually, beauty professionals go to cosmetology courses at an independent beauty school or attend a community college. You can enroll in a certificate program at a beauty school or work to get your Associate’s degree in Cosmetology. 

While cosmetologists and estheticians both attend beauty school, their coursework will look very different. For example, cosmetologists may learn some specialized skin care treatments during beauty school. But it’s unlikely that an esthetician will train in other beauty disciplines as part of their core program. Also, estheticians are trained to use specialized equipment for treatments like microdermabrasion and LED therapy. Either way, students get a mix of hands-on training and theoretical classes. 

Cosmetology school prepares you to grow as a beauty professional and run your own business. So expect to learn about client management and retention, as well as participate in a student-run clinic.  Beauty school can take anywhere from a few months to two years to complete. So, be prepared to make a time commitment. The good news is that there are usually options in your area to attend cosmetology or esthetician school online.  These are typically hybrid programs for flexibility. 

#2 Licensing 

Both estheticians and cosmetologists must obtain a license to perform beauty services. Licensing requirements vary from state to state. So, check your local laws.

Estheticians typically need to complete 600 hours of training and pass an exam to obtain their license.  In general, cosmetologists must receive more training hours, around 1,500, to receive their license. In some states, you may have to obtain a cosmetology license to perform esthetic services.

Beauty professionals may be required to receive continuing education credits to renew their license.

#3 Services

As an esthetician, you’ll analyze your client’s skin type, identify problem areas, and recommend treatments of products to help them crush their skincare goals.

As a cosmetologist, you’ll be able to offer a variety of services to clients. They can get their hair, makeup, and nails done all from one provider. It’s particularly convenient for events like weddings where the clients need all of these services anyway. 

Cosmetologists don’t have to specialize. They can keep their services general to attract a wider client base. However, this can have its drawbacks. For example, some clients prefer to see an expert. So, it’s good to have a specialty you’re known for, like weave installation or microblading. 

#4 Income 

According to the U.S. Bureau of Labor Statistics, cosmetologists earn about $39,000 per year on average, while estheticians earn about $48,000 per year on average. That’s a big gap, but it can vary depending on where you live and what kind of beauty services you provide.

Whether you choose to become an esthetician or cosmetologist, you can earn more money by starting your own business. As a business owner, you’ll build a loyal client list, make your own schedule, and set your own rates. Independent estheticians and cosmetologists can earn six figures per year by focusing on their own businesses. 

#5 Career Outcomes

Estheticians and cosmetologists have vastly different career outcomes. Estheticians usually work in spas or salons and may become: 

• Spa technicians or managers performing general esthetics services like facials, chemical peels, etc
• Hair removal specialists skilled at waxing, threading, sugaring, or laser treatments
• Permanent makeup technicians with expertise in lip tinting, microblading, etc. 

Estheticians can go on to specialize as medical estheticians or master estheticians if they want to perform advanced treatments and earn more money. They might even work in a medical facility.

On the other hand, cosmetologists may have more variety when it comes to where they can work. Cosmetologists might be anything from barbers to braiding specialists to nail and brow technicians. Or, they can offer a combination of all these beauty services. It’s a good option if you want to be a part of the beauty industry but don’t want to limit yourself to one discipline. 

Have you made your choice?

Many aspiring beauty professionals eventually have to make a choice: esthetician vs cosmetologist. Both are profitable careers. Just make sure the education, skills, and outcomes align with your personal career goals. 
Whatever you choose, PocketSuite can help grow your beauty business. We’re an all-in-one app to manage clients and earn more money doing what you love.

Keep reading to learn about the best certifications to obtain as a professional business coach.

What is the best coaching qualification to have?

If you want to grow your coaching business, it’s best to get your hands on a reputable business coach certification. Certified coaches charge three times more on average than coaches without certification. Plus, 85% of coaching clients think it’s important that their coach holds some kind of certification or credential.

Here are the top business coaching certifications to have in 2023. 

#1 International Coaching Federation

The International Coaching Federation (ICF) is considered the gold standard in business coaching credentials: The ICF offers its own coaching programs as well as accredits other coaching programs. So, you can earn an ICF business coach certification by taking an ICF-approved training program. 

ICF credentials are grounded in their core competencies that determine what makes a superior business coach. These include:

• Demonstrates ethical practices
• Embodies a coaching mindset
• Establishes and maintains agreements
• Cultivates trust and safety
• Maintains presence
• Listens actively
• Evokes awareness
• Facilitates clients growth 

There are three credentials you can earn from the ICF:

1. Associate Certified Coach (ACC): To earn this credential, you must complete at least 60 hours of coach training and 100 hours of practical client experience. 
2. Professional Certified Coach (PCC): To receive your PCC credential, you must complete 125 hours of coaching education or training along with 500 hours spent coaching actual clients. 
3. Master Certified Coach (MCC): You will need to earn a PCC before receding this credential. Plus, you must complete 200 hours of education and 2,500 hours of client coaching. 

ICF credentials are recognized worldwide. They’re a great option for independent coaches who want to boost the credibility of their coaching business. 

#2 Worldwide Association of Business Coaches 

The Worldwide Association of Business Coaches (WABC) is a global leader in coaching programs for individuals and companies. Their programs are designed for professionals with diverse backgrounds and at any stage of their coaching journey. 

The WABC believes coaching should be grounded in real-world experience, whether you’re a full-time dedicated coach for a company or a team leader looking to add coaching to their toolbox.  

The WABC offers four business coach certification levels:

4. Registered Corporate Coach (RCC): The RCC arms you with specialized business coaching skills, boosting your credibility over your competition. It’s designed for professionals with little to no business coaching experience or training. It’s a good option if you’re just starting out in your coaching career journey. 
5. WABC Certified Business Coach (CBC): The CBC offers more advanced business coaching skills with a particular emphasis on professionals who want to enhance their client service skills. It’s a good option if you already have experience as a senior manager or internal business coach.
6. WABC Certified Master Business Coach (CMBC): The CMBC is designed to position you as a leader in your field, capable of handling complex solutions. Just know that you’ll need a minimum of five years of business coaching experience to take on this credential. 
7. Chartered Business Coach (ChBC): The ChBC marks as you as one the most qualified coaches in your industry with senior experience and proof of producing long-term results.

These business coach certifications are a great option for independent coaches who want to see steady growth in their coaching business.

#3 International Association of Coaching

For 20+ years, The International Association of Coaching (IAC) has been a leading body for coaching professionals. Unlike other coaching certifications, they don’t prioritize a certain number of training or hours. Instead, the IAC places more emphasis on skills like:

• Communication
• Awareness of cultural differences,
• Ability to shift perspectives
• Creating sustainable plans
• Producing meaningful results

The IAC offers two business coaching certifications i.e., the Certified Coach (IAC-CC) and Master Coach (IAC-MC). 

You can receive an IAC business coach certification in two steps. First, you complete an online test, and then you submit a recorded coaching demonstration between you and a client. IAC coaching certifications should be renewed every five years. 

#4 The Center for Executive Coaching

The Center for Executive Coaching offers an ICF-approved training program. It’s specially designed for those who want to coach leaders, executives, and solo entrepreneurs in different industries. Their program focuses on the hands-on, results-driven aspect of coaching rather than theory. 

Unlike other certification programs, the center offers personalized training and 1:1 support.  You’ll leave with the confidence and competence to help business leaders achieve their goals.

#5 Coactive Training Institute

Co-Active is said to be one of the most rigorous and sought-after training programs in the industry. With 130k+ coaches trained, this established organization offers an excellent program. 

Their training program is flexible and proven to prudence top-tier, some of whom work for Fortune 100 companies. Coactive claims that over 50% of budding professional coaches are trained by CTI. So, you’ll be in good company and be able to market a recognizable certification to clients.

To complete the program and earn a Certified Professional Co-Active Coach (CPCC) designation, you must go through their fundamental and coaching mastery training.

Get Certified

A business coach certification is key to growing your coaching business. Just make sure you choose a well-respected credential that meets your needs. You’ll attract more clients and earn more money.

PocketSuite can help with all the rest. We’re an all-in-one tool to grow a successful coaching business. You can schedule appointments, send contracts, and solicit Google reviews straight from your phone.

In this article, we dive into the most in-demand esthetician services to offer clients.

What esthetician services should you add to your business?

To attract more clients and boost your income, make sure you have the right esthetician services on your booking page. 

Of course, you should stick to traditional treatments. But you also want to add trendy and exclusive services to make your spa stand out. For example, clients may learn about new skin treatments on social media and look to other estheticians if you can’t provide the service. So, it’s best to be prepared.

Here are some must-have esthetician services to add to your booking site. 

#1 Facials

Facials are a tried and true winner amongst esthetician services. With sometimes instant results, it’s no wonder why they keep clients coming back. In general, a facial is any skin care treatment that exfoliates, hydrates, or removes impurities from your face. There are many different types of facials. So, it’s fine to specialize in one or two, 

Some of the most popular facials to include in your esthetician services are: 

• Acne facials that work to heal and prevent breakouts. They typically include exfoliators and cleansers to unclog pores. 
• Men’s facials that are catered to male skin care issues that come from razor burns, exercise sweating, etc. Some estheticians add a category to their booking site specifically for men’s services.
• Hydrafacials use a  special hydra dermabrasion suction tool and serums to achieve skin that is plump, glowing, and hydrated.

There are also face treatments that aren’t technically facials but supplement or enhance the effects of a facial. These include:

• Nano-needling is often combined with a facial to enhance its effects on the skin. Estheticians use a special pen to puncture the skin. It’s a non-invasive treatment that makes it easier for the skin to absorb nutrients from products.
• Microdermabrasion removes dead skin cells to achieve smoother, youthful skin. Estheticians apply crystals to the skin and vacuum them away.
• Microneedling uses tiny needles to prick the skin so it provides more collagen and elastin, i.e., making your clients look younger. Microneedling helps with common skin issues like acne and large pores, etc.
• Dermaplaning removes facial hair and exfoliates the top layer of skin with a gentle scraping tool. 

#2 Waxing

Waxing is a popular method of hair removal. Wax removes hair at the follicles, and clients can avoid common issues with shaving, like ingrown hair or hyperpigmentation. Here are some of the most common waxing services for your esthetician business:

• General body waxing. Clients will expect waxing services for targeted body parts like the underarms, chest, and legs. You can always bundle these as a package.
• Brazilian and bikini waxes are a staple of any esthetician service list. For best results, off full and partial waxing services. 
• Sugar Waxing uses a special paste made of sugar and water to remove unwanted hair. Clients love this service because it’s known to be less painful than a traditional wax

You should also consider adding laser treatments to your hair removal services. Laser Hair removal uses a  concentrated beam of light to remove hair and prevent unwanted hair growth. Clients need several treatments to see permanent results, so you’re sure to get repeat bookings.

Also, if you want to learn a new skill and boost your income, consider adding eyebrow threading to your esthetician services. It’s a popular alternative to eyebrow waxing.

#3 Vajacials and Vaginal steams

Vajacials use facial techniques on the vaginal area of the body. A vajacial can treat common issues like ingrown hairs, bumps on bikini lines, and dead skin cells. It’s a great post-wax treatment option. So don’t be afraid to list it as an add-on with your esthetician services.

Vaginal steaming relieves stress, relieves pain from cramps or bloating, and even regulates menstruation. Clients will sit over a hot herbal infusion to cleanse their vagina and uterus.

#4 Chemical Peels

Chemical peels use a chemical solution to remove the top layer of skin skills. The procedure is used to treat wrinkles, scars, and discolored skin by helping the skin to grow back smoother. There are different types of peels:

• TCA Peels are a popular type of medium-strength chemical peel. This treatment uses trichloroacetic acid (TCA). TCA peels usually cost over $600 on average. So, this service has the potential to boost your spa income.
• Body Peels use similar methods as face chemical peels but can be applied to your chest, feet, back, etc.
• Enzyme peels are a bit different from traditional chemical peels but can have similar results. It uses natural enzymes to treat the skin, whereas chemical peels often use glycolic or salicylic acids. Clients will appreciate the option to choose this gentle alternative from your service menu list.

#5 LED therapy

LED therapy uses different LED wavelengths to treat common skin care issues like acne, inflammation, and signs of aging. LED clients typically need ten sessions for the best results. 

#6 Body Sculpting 

Body sculpting or contouring reduces or eliminates pockets of fat and tightens the skin. It can be a non-surgical way to tuck and lift skin. 

#7 Microblading

Microblading is a semi-permanent cosmetic tattoo used to create the appearance of fully structured eyebrows. Clients love microblading because they can avoid waxing or filling in eyebrows with makeup every day.

It’s time to update your esthetician service menu

You can attract more clients and stay booked solid with the right esthetician services. Be sure to add these services to your custom PocketSuite booking page. PocketSuite is the all-in-one tool to run your esthetics business. From booking to payments to online product sales, we have everything you need to grow your business.

Here’s how real business owners use PocketSuite to manage clients and grow their beauty business.

#1 Hair Stylists

PocketSuite is a great app for hairstylists on the go! Whether you’re braider, color specialist or loctician you can build a customized booking site to fit your business needs.

Be sure to mark your services as “show online” to make it easy for clients to book you online. PocketSuite automates each step of your online booking process, from scheduling to deposits to appointment reminders.

#2 Nail Technicians

Nail techs: you’re going to love this! PocketSuite is best app to manage your nail salon.

Plus you can sell products to clients online. Just add the products to your booking site, set your delivery preferences and wait for the orders to come pouring in!

Be sure to add your services and products into categories.

#3 Makeup Artists

You offer ALOT of value to clients. But, its easy for some services to get lost in the crowd. You can give your clients a seamless journey by grouping your services into categories.

Make sure to add a detailed service description so clients won’t think twice before hitting “Book now”. And don’t forget to add photos.

#4 Estheticians

That first impression counts! You can attract and retain more clients for your esthetics business with a customized booking page.

Plus, you can earn more money by selling your services as packages or subscriptions. PocketSuite has everything you need to automate booking and payments for your spa!

This could be you!

Are you ready to create your online booking site? Download the PocketSuite app to get a 30 day free trial!

We put together a list of celebrities that went to beauty school. Fair warning, some members of the list will shock you!

These High-Profile Celebs Went To Beauty School

Celebs…they’re just like us! As a beautician, you know beauty school is no walk in the park. Can you believe some of your favorite stars walked in your shoes? 

Here are six celebrities that went to beauty school. 

#1 Danny Devito

Danny Devito is best known for his brash and hilarious roles in TV and film hits like It’s Always Sunny in Philadelphia and Matilda. His extensive acting career has earned him dozens of awards, including a Golden Globes and Critic’s Choice award (as well as a few Emmy nominations.) But, before he was a comedy legend, Devito worked as a hairstylist and beautician.

We know what you’re thinking: How did that happen? 

Danny Devito’s sister owned a beauty parlor. She offered to pay for him to go to beauty school and promised to give him a job at the parlor if he did.  Devito took her up on the offer and attended the Wilfred Academy. He eventually got his license and worked in his sister’s parlor for two years.

If that’s not shocking enough, Devito says working as a beautician led to his acting career. He wanted to take makeup lessons, and the only available makeup teacher worked at the American Academy of Dramatic Arts. He enrolled in the school to get private lessons, and that’s where he started acting.

#2 Whoopi Goldberg

Whoopi Goldberg is best known for her portrayals in Hollywood hits like The Color Purple, Ghost, and Sister Act. Not to mention, she’s been a recurring host on The View since 2007. Her truly impressive career has made her one of only 18 EGOT winners in Hollywood history.  

It’s hard to picture Whoopi Goldberg as anything other than an acting legend. But, before she made a name for herself in Hollywood, Whoopi attended beauty school and was a licensed beautician. 

But unlike most beauty pros, Whoopi used her skills on “unconventional” clients. In an episode of Oprah’s Master Class, Whoopi shares that she once worked in a funeral home, doing makeup on dead people. The actress admits it was a rough gig but that she enjoyed giving the deceased a worthy send-off. 

#3 Serena Williams

Our next celeb needs no introduction (but we’ll give her one anyway!)  With 23 Grand Slam titles, Serena Williams is a tennis legend. She’s known for dedication and drive on and off the court. Still, it’s hard to believe one of the greatest tennis players of all time could fit beauty school into her tight schedule. 

Unlike her famous counterparts, Williams went to beauty school AFTER she hit the spotlight. In 2020, Williams shared that she loves getting her nails done so much that she decided to become a manicurist. (Who doesn’t love a side hustle?) The tennis pro enrolled in a 240-hour class at a school in Palm Beach to become a certified nail technician. We have no doubt she conquered cosmetology school with the same tenacity as the rest of her career. 

Thankfully, the tennis star documented her nail tech journey on Instagram! 

#4 Fran Drescher 

Before she was everyone’s favorite fashionista in The Nanny, Fran Drescher was a real-life beautician. According to Vogue, she was enrolled in cosmetology school while trying to make it as an actor. 

She wanted to become a hairdresser. Drescher even had the opportunity to cut Dennis Quaid’s hair before she became famous. We have no doubt her career helped her get into character for the 1997 film, The Beautician and The Beast. 

Today, you can find Fran Drescher taking on Broadway and the 2023 actor’s strike as SAG-AFTRA’s president. 

#5 John Corbett

Before he was stealing hearts in My Big Fat Greek Wedding, John Corbett was a licensed hairstylist. This one is less surprising because John Corbett has rocked some legendary hairstyles over the years. 

According to a 2006 interview for his hometown newspaper, Corbett studied hairdressing in cosmetology school for a year while studying theater at night. After beauty school, Corbett regularly worked in hair salons before he was discovered by Universal Studios for a Jack In The Box commercial.

These days, John Corbett can be found playing the “cool dad” in To All The Boys I’ve Loved Before. Good news: his hair still looks amazing! 

#6 Amanda Bynes

Amanda Bynes is best known for her years as a child star on Nickelodeon hits like The Amanda Show and All That. As she got older, she became an early 2000’s rom-com “it girl,” starring in films like She’s the Man, What a Girl Wants, and Easy A. 

After years of stardom, Amanda Bynes has taken a step back from the spotlight.  But she’s keeping her hands busy! In 2022, Bynes shared that she enrolled in cosmetology school to become a manicurist. As of October 2022, she had already completed 100 of the mandatory 400 hours to receive her cosmetology license. We wish her the best of luck!

Bonus: Kim Kardashian 

From reality star to billionaire entrepreneur, Kim Kardashian is all but a household name. Years before taking on law school, Kim took makeup lessons at the famous Joe Blasco Inc as a gift from her father. Though she never enrolled in beauty school full-time or became a professional makeup artist, Kim now owns a multi-million-dollar makeup brand. So, all’s well that ends well! 

The Bottom Line

If these celebs can take on beauty school and live to tell the tale, so can you! Cosmetology school sets you on the path to becoming a licensed beauty professional. You’ll be able to start your own business, manage clients and earn more money. 

PocketSuite can help with the rest. We’re an all-in-one app to run your beauty business.