• I want to learn everything I can about the industry and become a pro.
  • Certifications and courses
  • Specialties
  • Books and podcasts

• I’m ready to set up my business offers and start taking clients.
  • Offer high-value services
  • Classes in person and online
  • Reservations
  • Sell products

• I’m an experienced dog trainer looking for new tools to help manage my workflow.
  • Professional dog training equipment
  • Automation tools and Software

• I’m a seasoned professional and ready to grow my business.
  • Marketing
  • Team and staffing
  • Networking
  • Franchise Opportunities

Is it worth it to start a dog training business?

Absolutely. Being a professional dog trainer can be an incredibly fulfilling profession. It lets independent professionals make great money while connecting to a passion for pups and helping others.

While this is a rewarding career, being a dog trainer can demand a lot, both physically and mentally, so it’s important to price your services competitively and know your limits for the number of clients you can serve in a day in order to avoid burnout and make your goal income.

The average dog trainer using PocketSuite is making about $49,000 per year. However, the top 10% of dog trainers using PocketSuite are making over $200,000 per year. Here are some insights on how these top pros run their successful businesses.

Reaching your goal income as a dog trainer all comes down to your hourly rate and the number of appointments you take each week.

[Read more about How To Make Six Figures as a Dog Trainer]

Become a pro

Certifications and Courses

Dog training courses give you the tools and resources to grow a successful dog training business.  Dog trainers aren’t legally required to hold a certification or complete a course to run their business. But the highest-paid dog trainers hold some kind of training credential. You’ll get more bookings because clients can trust their pet is safe in your hands.

The best part is that you can complete a dog training certification from the comfort of your own home and on your own schedule with online dog training courses. There are a lot of options out there to fit your market and philosophy as a dog trainer. We put together a list of some of the most popular online courses for professional dog trainers.

1. The Animal Behavior College
2. Karen Pryor Academy
3. E-Training for Dogs

Online dog training courses are a convenient way to expand your training expertise and grow your business. Just make sure you choose a reputable program that fits in with your goals and your budget.

[Read more about Online Courses for Dog Trainers]

Training Specialties

As you browse through courses and certifications, think about what area of dog training you want to specialize in, as you may need special credentials. From obedience to aggression training, dog trainers have a variety of specializations to choose from.

Clients sift through dozens, if not hundreds, of dog training classes to find one that addresses their unique needs. A training specialty makes it clear that you’re the right fit and leads to more bookings!

It’s one thing to offer “dog training classes in Seattle.” It’s another to be the only trainer who can take on dog aggression cases in your city. Figure out how your services are different from other trainers in your area and lean into it!

It’s okay to be a generalist dog trainer. But specializations set you apart from the competition. With a specialty, you become the expert in your niche. For example, you’ll be the go-to person for separation anxiety or leash training for puppies.

Or, if you’re interested in helping others, you should try your hand at service dog training. Service dog training is an excellent field for anyone looking to use their dog training skills for a good cause. 

Service dogs help people with disabilities live safe and independent lives. As a service dog trainer, you train these dogs to take action when their handlers need assistance or are at risk of getting hurt.

You’re not legally required to go to school or get a certificate to be a service dog trainer. A lot of trainers are self-taught. They pick up skills from books, online resources, and even other trainers. But it’s better to have formal training. You need to know what you’re doing and have 100% confidence that you can properly train a service dog. Otherwise, you’re risking the health and safety of someone with a disability.

There are endless rewards if you’re willing to put in the work. And people pay over $25,000 for a professionally trained service dog.

[Read more about Service Dog Training]

Or, you can go the modern route and take your dog training skills on the road! Many client-based businesses are learning how to make money with their van, and pet professionals can too. Just take a look at how dog trainers and dog walkers are changing the game with mobile dog gyms. 

[Read more about Mobile Dog Gyms]

Learn from experts

Dog trainers are constantly learning. (And sometimes they’re required to take CEUs to hold on to those certifications.) Dog training books are a great resource for new and seasoned trainers. You get actionable tips from some of the top professionals in your field. Plus, you’re sure to leave with new techniques to add to your business. It’s a great way to get ahead of your competition!

Remember: Not all dog trainers share the same philosophy. For example, “positive dog trainers” have a very different philosophy from other schools of thought. Still, it’s beneficial to hear testimonials from both sides and understand the evidence behind their positions. At the very least, it helps you talk about why you’ve committed to your dog training style over another.

Here are some books for dog trainers to keep your mind sharp and engaged in the dog training community. 

1. Train Your Dog Positively: Understand Your Dog and Solve Common Behavior Problems Including Separation Anxiety, Excessive Barking, Aggression, Housetraining, Leash Pulling, and More! 
2. So You Want To Be a Dog Trainer, 3rd Edition
3. Cesar’s Way: The Natural, Everyday Guide to Understanding and Correcting Common Dog Problems

Dog trainer books can make a huge impact on your career. You can learn about pet behavior,  training techniques, and growing your dog training business. It’s easy to find one that fits your needs. 

[Read more about Books for Dog Trainers]

Books aren’t your thing? No problem! We have a number of podcast interviews for pros who prefer to listen as they learn. We have talked to Dog Trainers and Pet Professionals across the industry. Here are some of our favorite episodes for dog trainers: 

More podcasts from PocketSuite:

• Michael Shikashio, Aggressive Dog Trainer
• Kyra Sundance, Celebrity Dog Trick Trainer
• Dr. Ian Dunbar, Celebrity Dog Trick Trainer

Set up your business

Services

Classes

PocketSuite makes it easy to manage class enrollment and get those spots filled. Set a class size, description, and location, then add the class to your booking site. You can offer a single drop-in class or a series of classes. With the right booking software, you’re sure to book more clients in your dog training classes.

Reservations

Most profitable dog trainers expand their business to include overnight or multi-day bookings. They offer board and train, where the pups stay in their facility for the duration of their training. Board and training services for dogs are essentially when a client leaves their dog with the dog trainer for a certain period of time in order to get in-depth training. It is similar to doggy daycare or traditional dog boarding but with advanced training and extra time spent with the trainer.

There are numerous benefits to offering dog board and train services to your clients, but there are also some cons. Dog board and training will add a significant amount to your income, making it possible to hit that 100K Dog Trainer income goal, but it will also require a considerable amount more effort to get started. It’s easy to get your board and train set up with PocketSuite’s Reservations feature.

[Read more about Board and Train]

Products

Do you want to make more money as a dog trainer? Try selling products to your clients! This way, you expand your business by giving clients more of what they need. You have the opportunity to give your clients the products they need to make their training sessions easier and make their pups happier.

To earn more money from your online store, you’ll want to try upselling. Upselling is recommending products to clients that pair well with your services. It’s a surefire method to boost your online product sales. And chances are you already have services that are perfect for product upsells, like a harness for a puppy training boot camp.

[Read more about Online Products for Dog Trainers]

PocketSuite made selling to clients 10x easier! All you have to do is download the app, customize your online store, add products, and Voila! you have a fully automated e-commerce site at no extra cost. 

Dog trainers can use PocketSuite if they want to avoid the hassle and fees of e-commerce giants like Shopify and Etsy.

Manage your workflow

Equipment

As a dog trainer, you know the right equipment makes all the difference in a training session. From training aids and treats, there are endless tools that can help you achieve your training goals. But which ones are essential for your business?

1. Leashes and collars are essential for any dog trainer. A good leash and collar keep dogs safe and help maintain control of the dog during a training session.
2. Training aids are accessories that make it easier to train dogs. Training aids can be helpful tools for dog trainers, but it’s essential to use them correctly.
3. Treats are an essential part of dog training. They are used as rewards for good behavior and help motivate the dog to continue learning.
4. A training vest is worn by the trainer during sessions. These vests typically have pockets for treats, leashes, and other training aids. They also provide a clear signal to the dog that the trainer is in “training mode.”
5. Safety is everything! A first aid kit is essential for any dog trainer. Accidents can happen during a training session. A first aid kit helps you address any injuries quickly.

Tools that can make your services more efficient and effective. Just make sure you use tools that are made with professional trainers in mind.

[Read more about Dog Training Equipment]

Dog vests are more than cute accessories, though that’s a perk! A good dog training vest can improve a dog’s mental and physical health, keep them safe, and make training 10x easier. 

Most importantly, dog vests tell other people what they need to know about your client’s dogs: Are they safe to pet? Are they still in training? Are they service animals? A dog training vest is an excellent option for clients who need help training a reactive dog or want strangers to keep their distance. They also have significant benefits for dogs that struggle with anxiety or staying in shape.

Your clients need to learn when and how to use a dog training vest. So, as their trusted trainer, you may have to step in. 

[Read more about Dog Training Vests]

Software

Standard apps may not be fit for your dog training business. Without a built-in payment processor, in-app client messaging, or e-commerce, you may have to get other apps to fill in the gaps. That’s where PocketSuite comes in.

• With PocketSuite, you only need one app to schedule appointments and accept payments. You can accept credit card payments online and in person. And we automatically calculate the tax for your services based on your business location.
• PocketSuite makes it easy to update your calendar and availability. Plus, you can add buffers and lead times to give you and your team a break between appointments. All PocketSuite users can create packages and subscriptions. So, you make more money and get booked solid faster!
• At PocketSuite, customer service is our top priority. You can message our support team directly in the app. Or, book one of our customer support calls to answer your in-depth questions.

[Read more about how PocketSuite compares to Acuity]

Or, maybe you’re interested in how AI can help your business? We have just the tool: ChatGPT. ChatGPT is an AI-powered chatbot that can answer complex questions in seconds. People are using it for everything, from research to customer service. And it’s not too late for it to benefit your business.

• ChatGPT can write a business plan template to get you off your feet. 
• We recommend using it to troubleshoot issues while building your website on a CMS like WordPress. Even the most user-friendly site builders can be difficult to get the hang of. And if you run into trouble, ChatGPT can act as your customer support agent.
• ChatGPT can teach you how to file taxes as a solopreneur, the basics of investing, and best practices for invoicing clients. 
• It can generate copy for flyers or in-depth emails for your newsletter. You can even create a script for click-worthy paid ads. Not a social media enthusiast? No problem! ChatGPT can help you plan viral posts to wow your clients and build a following.

ChatGPT can help you take on some of the nitty-gritty business work, like writing a business plan, building a website, or launching your marketing strategy. It’s a powerful tool with huge potential to make running your business feel like a breeze.

[Read more about how to use ChatGPT for your dog training business.]

Grow Your Business

Marketing  

Just remember to take a pit stop and work on your marketing strategy. Simple and creative marketing techniques can lead to a steady stream of clients. It takes time and effort to build a loyal client list and bring in a consistent income. You can speed up the process by boosting your marketing strategy.

[Read more about how to use Marketing tips for a dog training business.]

As a dog trainer, you give your all in a session, whether you have two students or ten. But, of course, you want to fill those spots to make that hour count. You put a lot of time and effort into your dog training classes. Make it worthwhile by promoting your services to potential clients. You can land more clients by optimizing your professional website and leveling up your social media, text, and referral marketing strategies.

1. Optimize Your Dog Training Website: Your website is the first point of contact for potential clients. A professional website goes a long way in building trust. Clients will use it to decide if your dog training classes are right for them. You can embed your PocketSuite booking widget onto your website. Once your site is up and running, you can optimize it so potential clients can find you through a quick web search.
2. Reconnect with Clients Via Text: To get more bookings for your dog training classes, reach out to your current client base. Clients are likely to need your services again but need a little push to take that next step. Text marketing is one of the most effective ways to connect with clients (and land repeat bookings)! 
3. Create Referral incentives: Referrals are one of the best ways to book more clients for your dog training classes. So, don’t be afraid to ask your loyal clients to recommend your services to their friends and family. To get more referrals, offer an incentive for every new client they send your way, like a discount or gift certificate. Dog trainers can also create referral partnerships with other pet businesses, like veterinarians or shelters.
4. Write Guest Posts: To get more bookings for your dog training classes, you have to meet your clients where they are. A lot of pet parents turn to popular blogs when they need advice on training their pups. You can reach potential clients by writing guest blogs for these sites.
5. Get Active on Social Media: To land more clients in your dog training classes, create and share content across social media. You don’t have to become an influencer but be consistent. Lucky for you, people love dogs. (Like, a lot!) Your videos are sure to get traction from dog lovers and potential clients.
6. Offer a Consultation: Some clients might be interested in your services but leave without booking. Dog training classes are a big step, especially for new pet parents. You can calm their fears and land the booking by offering a one-on-one consultation.

[Read more about how to Book More Dog Training Clients] 

Team staffing

PocketSuite Teams has a tool for managing teams and organizing the booking for all of your training staff. You can also mentor your staff to provide the atmosphere and the quality your business demands. When your business has multiple dog trainers working with full books every week, the sky is truly the limit in enjoying your life and making a great living.

Networking 

As a dog trainer, you’re used to working solo. But you don’t have to navigate this industry alone. You can connect with other dog trainers, learn from industry experts, and earn points toward a dog training certification by attending a dog trainer conference. There are dozens of conferences for dog trainers annually, each focusing on a different specialty or topic.

1. ADPT’s US Conference
2. The Dog Behavior Conference
3. IACP Annual Educational Conference
4. Dogs and The City
5. International Working Dog Conference
6. Aggression in Dogs Conference
7. Canine Science Symposium
8. Modern and Ethical Training (MET) Conference
9. Clicker Expo

Dog trainer conferences offer a wealth of information and opportunities to grow your business. You get to learn from the best while making connections with your peers. Who knows? You might be a keynote speaker one day. At the very least, you’ll learn new techniques to help your clients.

[Read more about Dog Training Conferences] 

Franchise 

With PocketSuite, your franchise system can run and grow all on one app. It’s all about keeping your franchisees in sync at a fair, low price with no hidden fees. As a franchise system owner or operator, you have a growing network of franchisees looking to you for guidance and support on everything from opening their business, getting new clients, and delivering services to collecting payments, managing reports, and accounting.

If you are juggling many different technologies to manage your operations or are on the verge of outgrowing your current system, you should consider PocketSuite, an all-in-one platform. PocketSuite makes it easy to onboard new franchisees and is simple for your existing franchisees, whether they’re using Pocketsuite’s mobile app on-site or our desktop system when they’re at home or in the office.

[Read more about how PocketSuite helps Franchises with Process Optimization]

Keep reading! We teach you everything you need to know to become a service dog trainer.

What Is Service Dog Training? 

Service dogs are essential for people with disabilities to live safely and be autonomous. As a service dog trainer, you’ll teach these dogs to respond when their handlers need assistance or are in danger.

There are several types of service dogs, such as:

• Guide dogs for people who are hard of hearing or visually impaired,
• Mobility dogs to help those using wheelchairs or walking devices. 
• Medical alert dogs that can detect seizures and low blood sugar
• Psychiatric service dogs that support individuals with mental disabilities like OCD or PTSD.

How do I become a service dog trainer? 

#1 Take a service dog training course

Before you become a service dog trainer, you should have some other kind of dog training experience under your belt and complete a dog training program.

You’re required to go to school or get a certificate to be a service dog trainer. However, it’s better to have formal training to equip you with skills to train a service dog properly. Otherwise, you’re risking the health and safety of someone with a disability. A dog training course can teach specialized techniques and prepare you to work with clients. Plus, clients like trainers with some kind of professional qualification, especially when it comes to their service animals.

Check out the Certification Council for Professional Dog Trainers (CCDPT) for service dog training courses. You should be able to get certified for about $500. You can also take service dog training courses at dog training schools, but tuition can cost anywhere from $2000 to $14000.

#2 Find a job (or start an independent business)

Thousands of people have or are in need of service dogs. So, your odds of finding a job are high. Like any career, first, you need to get your foot in the door. That’s okay; we’re here to help! Here are some tips for finding a service dog training job.

You can start by offering traditional dog training services and work your way up. Any professional dog experience is good, especially if you are just starting out. To break into the service dog training field, don’t be afraid to step out of your comfort zone. You can attend workshops, conferences, or online seminars with other dog training professionals. Or volunteer at a hospital or clinic to gain experience helping people with disabilities. 

One day, you can start an independent training business for clients with service dogs. You’ll build your own client list and set your own rates. With this particular field, it’s better to have experience before going it alone. Perhaps you’ll start out as an obedience trainer and work your way up to becoming a service dog trainer.

#3 Understand your regulations

Remember, the ADA does not require handlers to receive professional training for their service animals. In fact, handlers can train their service dogs themselves. However, there are industry-standard best practices for training a service dog that you should know. 

For example, The United States Service Dog Registry (USSDR) worked with trainers and service dog owners to create training and behavior standards for service dogs. Complying with USSDR guidelines is completely voluntary, but it’s highly recommended to keep service dogs and their handlers safe.

How much can I make as a service dog trainer?

Service dog training is an emotionally fulfilling and financially profitable field. People pay over $25,000 dollars for a professionally trained service dog. So, it’s possible to make a living with this training specialty.

However, service dog training can be more complex than regular dog training. You need excellent communication skills and a passion for animals and their owners. Sometimes, you have to tell your clients that their beloved companion isn’t cut out to be a service dog. So, you must be empathetic.

If this sounds like you, you’ll love being a service dog trainer!

Let’s get started

Service dog training is an excellent dog training specialty if you have a passion for animals and people. Service dog trainers help people with disabilities live fulfilling lives with furry companions. It will take to become a service dog trainer, but it’s worth the wait! 

PocketSuite can help you manage all of your dog training services. We’re an all-in-one app for running your business. We provide a range of features, like bookings, payments, and contracts, to help you get more clients and earn more money!

In this article, we give you a list of the must-have equipment for dog trainers and provide examples.

What equipment do dog trainers need?

Here are some must-have equipment for your dog training business.

#1 Leashes and Collars

Leashes and collars are essential for any dog trainer. A good leash and collar keep dogs safe and help maintain control of the dog during a training session. Here are some of the most popular options:

1. Standard Leash: A standard leash is a basic strap leash that may be anywhere from 2 to 6 feet long. This type of leash is excellent for basic obedience training and walking.
2. Retractable Leash: A retractable leash gives the dog more freedom to roam while still being on a leash. These leashes are great for dogs that need more exercise and exploration but aren’t quite ready for off-leash training.
3. Martingale Collar: A martingale collar tightens when the dog pulls. It prevents excitable dogs from slipping out of the collar. This type of collar is excellent for dogs that tend to back out of their collars.
4. Head Collar: A head collar is a type of collar that fits over the dog’s nose and behind their ears. This type of collar gives the trainer more control over the dog’s head and is great for dogs that pull on the leash.

You may need to have a variety of leashes on hand to accommodate all your clients.

#2 Training Aids

Training aids are accessories that make it easier to train dogs. Training aids can be helpful tools for dog trainers, but it’s essential to use them correctly. Here are some popular training aids:

1. Clicker: A clicker is a small device that makes a clicking sound when pressed. Clicker training is a positive reinforcement training method that uses the sound of the clicker to mark a desired behavior. Clicker training is great for teaching new behaviors and tricks.
2. Treat Pouch: A treat pouch is a small bag that attaches to the trainer’s waist or belt and holds treats. This allows the trainer to easily access goodies during training sessions and reward the dog for good behavior.
3. Target Stick: A target stick is a long stick with a ball or other object on the end. This tool is used to guide the dog to a specific target or object. Target training is excellent for teaching new behaviors and agility training.

#3 Treats

Treats are an essential part of dog training. They are used as rewards for good behavior and help motivate the dog to continue learning. In general, trainers keep a mix of high-value treats and low-value treats.  High-value treats are treats that the dog really loves. These treats can be used to reinforce good behavior and motivate the dog to continue learning. Low-value treats tend to be smaller and less tasty for the dog. They’re not as motivating but undoubtedly effective.

Just remember: Treats should be used as rewards for good behavior, not as bribes. Use treats sparingly to avoid overfeeding the dog. You can even sell treats to your clients to earn some extra income!

#4 Training Vest

A training vest is worn by the trainer during sessions. These vests typically have pockets for treats, leashes, and other training aids. They also provide a clear signal to the dog that the trainer is in “training mode.” This can be helpful to distinguish training sessions from regular walks or playtime.

#5  First Aid Kit

Safety is everything! A first aid kit is essential for any dog trainer. Accidents can happen during a training session. A first aid kit helps you address any injuries quickly. You’ll need emergency care tools for you and the dogs.

Are you fully stocked?

The right equipment can make all the difference to a dog training session. From leashes and collars to training aids and treats, there are a variety of tools that can make your services more efficient and effective. Just make sure you use tools that are made with professional trainers in mind.

We put together a list of some of the most popular online courses for professional dog trainers.

What’s the best online course for dog trainers? 

Dog training courses give you the tools and resources to grow a successful dog training business.  Dog trainers aren’t legally required to hold a certification or complete a course to run their business. But the highest-paid dog trainers hold some kind of training credential. You’ll get more bookings because clients can trust their pet is safe in your hands. Plus, with online dog training courses, it’s easier to earn your certification online.

Here are five institutions that offer online courses and certifications for dog trainers. 

#1 Karen Pryor Academy

The Karen Pryor Academy is a leader in Animal and Behaviour Training. It offers online training courses for dog professionals at any stage of their career, whether they’re looking for a foundational course to break into the industry or specialty courses to expand their service offers. 

The Karen Pryor Academy offers several online courses for professional dog trainers, including but not limited to the following: 

• Dog Trainer Professional: This course takes a motivated trainer to the next level of their career. Through a mix of online theoretical learning and hands-on classes, you leave with knowledge and experience to work as a professional trainer.
• Therapy Dog Team: Are you interested in working with service dogs? This course is all about learning the skills of therapy dogs and how they work to support people. It’s a good option whether you’re a pet owner or a dog trainer.
• Puppy starts right for instructors: Puppy socialization classes are in high demand. This course can give you the tools you need to get in on the rewards. You’ll learn observation, training, and even marketing skills from experts in the puppy training field. 
• Smart reinforcement: This specialty online course shows you how to train dogs without relying on food as reinforcements. You’ll see how to implement non-food reinforcers into a training regimen in a safe and effective way.
• Shelter training and enhancements: If you’re hoping to put your dog training skills to use in animal shelters, this may be the course for you. You’ll gain tools and resources to manage stress and behavior problems for dogs in shelters and make a real difference in their life.

Karen Pryor Academy’s online dog training courses cost anywhere from $139 to $5,600. See their website for a full list of class offerings. 

#2 Penn Foster 

Penn Foster gives you all the tools to succeed as a professional dog trainer with its online  Dog Obedience Training Program. In this program:

• You learn the basics of how canine’s senses function
• You dive into dog behavior problems likely to come up with clients and get strategies to prevent that behavior
• You learn about dog testing, dog breeds, and the role of the American Kennel Club in the dog training industry
• You learn how to create a dog training program for your clients and how to make recommendations to modify their dog’s behavior

Penn Foster’s online dog training course is currently offered at $749. You should be able to complete this course in about eight months, but it is self-paced. It’s a good option whether you want to work as a trainer at a shelter team or launch your own dog training business.

#3 ISCDT

The International School for Certified Dog Trainers offers a comprehensive online course to help you become a dog trainer. The ISCDT is committed to helping students on the path to a career they love. Students learn to handle both practical and emotional aspects of becoming a dog trainer, like behavioral challenges and client frustrations.

If you enroll, you receive:

• 18 comprehensive online lesson plans. The self-paced modules provided an in-depth look at clicker training and problem-solving for aspiring dog trainers
• High-quality example videos to support your dog training education. You see exactly how to perform techniques and correct certain behaviors. 
• Homework assignments to keep you engaged and prepared throughout the course.
• Hands-on experience, with interactive internships for first-hand knowledge of handling clients and dogs. 

Expect to pay at least $499 for an ISCDT dog training certification.

#4 E-Training for Dogs 

E-Training for Dogs offers several online dog training certification programs through their school entity, International College of Canine Studies. They provide a mix of courses, certifications, and diploma programs, including:

• Associate dog trainer
• Canine Behaviour Consultant certificate
• Professional online dog grooming certificate
• Canine fitness program
• Fitness and nutrition diploma
• Pet loss companioning and hospice care
• Training hearing dogs

Some of their courses may also count towards CEUs for other reputable dog training certifications. You get tools to expand your dog training experience and grow your business.

E-Training for Dog’s online courses can cost anywhere from $90 to $1800. See their website for more details.

#5 The Animal Behavior College

The Animal Behavior College allows you to earn your dog obedience instructor certification online. Their program teaches you how to handle unruly dogs and their frustrated owners. The ABC partners with The Association of Professional Dog Trainers. So, rest assured that you’ll receive comprehensive and reliable training techniques. 

The program offers: 

• Online dog training courses on your schedule and where you need them
• Hands-on training classes for real-world experience working with dogs.
• Certification in Pet CPR and first aid 

More than learning to train a dog, this program arms you with skills to grow a dog training business, including tips on social media marketing, search engine optimization, and creating business forms. 

 ABC students can complete their studies from the comfort of their own homes and get hands-on client experience in their area. If you’re passionate about working with animals but not sure how to turn that dream into a reality, this may be the course for you!  

With your certification in hand, you can go on to work for dog training companies and shelters or start your own independent dog training business.

The ABC’s dog training program can cost anywhere from $2,995.00 to $5,647.

Enroll Today

Online dog training courses are a convenient way to expand your training expertise and grow your business. Just make sure you choose a reputable program that fits in with your goals and your budget. 

PocketSuite wants to see you grow your dog training business. We have all the tools you need to schedule appointments and manage clients straight from your phone.

In this article, you’ll learn how to add an e-commerce store to your PocketSuite booking site and get tips to boost your online product sales. 

How do I sell products as a dog trainer?

PocketSuite made selling to clients 10x easier! All you have to do is download the app, customize your online store, add products, and Voila! you have a fully automated e-commerce site at no extra cost. 

Dog trainers can use PocketSuite if they want to avoid the hassle and fees of e-commerce giants like Shopify and Etsy. We’re an all-in-one app, so you get support for your clients and your store included in your subscription. 

Here’s how dog trainers can use the PocketSuite app to sell online products to clients.

#1 Choose products your clients need 

First things first: decide which products are best to sell to your clients. Don’t feel pressured to offer dozens of products, especially if you’re just starting out. You can choose one or a few products.  The most important thing is to choose products that add value to your clients and their pets. 

You have the opportunity to give your clients the products they need to make their training sessions easier and make beautiful their pup happier. Chances are, they’re already in the market for pet food, equipment, and accessories. Why not point them in the right direction?

Do trainers often sell:

• Dog food and treats
• Dog collars
• Dog vests and harnesses
• Clickers
• Pet toys
• Digital products like training manuals

You can find these products at wholesalers like Alibaba or add some homemade goods into the mix. The choice is yours! Just make sure to show your clients why your product is the best option for their dogs. 

#2 Customize your online store 

Once your products are ready to go, you can list them on your online store. Make sure to customize your store with product images and descriptions to increase your chances of making the sale. Clients can purchase and pay for their products online. (And you get to choose whether items are available for pick up or delivery).

Here’s a tip: Add product categories to make it easier for customers to browse your products.

Read this step-by-step tutorial on setting up an online store in PocketSuite.

#3 Upsell your products automatically

To earn more money from your online store, you’ll want to try upselling. Upselling is recommending products  to clients that pair well with your services. It’s a surefire method to boost your online product sales. And chances are you already have services that are perfect for product upsells, like a harness for a puppy training boot camp. Plus, your clients trust you. So you have a better chance of making the sale.

It’s easy to upsell products in the PocketSuite app. You can turn your products into add-ons for specific services. When your clients book you for a service, they’ll automatically be recommended products at checkout.

#4 Get paid

Of course, you want your online store to earn money. So you’ll need reliable ways to get paid. As a dog trainer, it’s important to add multiple payment options to your online store. This way, clients don’t click away before completing checkout. 

At PocketSuite, we made it easy to accept payments for your online product orders. You can accept all major credit cards in the app (with an industry-low processing fee). And for pick-ups, clients can pay you in cash or choose between a card reader or Tap To Pay on your phone. 

Here’s a tip: Remember to set a cancellation policy in the app. That way, we’ll automatically collect a fee if your client cancels their order before your set deadline.

#5 Track orders

Your online store is ready to go! So, it’s time to think about fulfillment. You want to be ready when the orders start pouring in! The good news is that PocketSuite helps you automate the shipping, fulfillment, and tracking of your orders. 

You can choose shipping preferences that meet the needs of your business, like how delivery fees will be calculated and your preferred shipping provider. Plus, clients will be updated on the status of their orders through text and email notifications. 

#6 Market your retail products

To maximize your online product sales, you’ll need to market your online store. With a few simple marketing techniques, you’re sure to see your products take off. PocketSuite offers several marketing tools to help you promote products to customers. 

We make it easy to collect leads and retarget them with product promotions. Using our Smart Campaigns feature, you can create targeted text marketing campaigns for your clients. This way, they get product announcements and discounts straight to their phone. 

Here’s the deal

As a dog trainer, you can offer more value to clients and boost your income by selling retail products. It’s easy to get started. All you need is a platform that can work double duty as a booking app and e-commerce solution.

That’s where we come in! At PocketSuite, you can sell products and services to clients in the same app. We’re the all-in-one solution to grow your dog training business.

Acuity Scheduling is a go-to booking app for dog trainers and other pet professionals. But there are a few reasons Acuity may not be the best fit for your business.

In this article, we dive into some common problems with Acuity and compare the app to PocketSuite.

What is Acuity Scheduling?

Acuity Scheduling is a booking app that allows businesses to manage their clients and appointments. The company was acquired by Squarespace in 2019. (You might remember when it was called “Squarespace Scheduling,” but they’ve since changed the name back.)

Acuity Scheduling is used by a variety of service-based businesses, including dog trainers, dog walkers, and other pet professionals. The app promises end-to-end business management for its customers. But does it live up to that promise?

Is Acuity Scheduling a good booking app for dog trainers?

Acuity has the standard features to book clients. And many dog trainers choose it to run their business. However, there’s always room for improvement.

Here are six reasons Acuity Scheduling may not be the best app for your dog training business and how PocketSuite fills those gaps.

#1 No Built-In Payment Processor

These days dog trainers can expect their business software to work double duty by scheduling clients and accepting payments. 

Unfortunately, Acuity makes accepting payments more complicated than other booking apps because it doesn’t offer a built-in payment processor. Instead, users must connect their own payment processors, like Stripe or Square, to accept online payment with Acuity. This can be confusing for users who aren’t tech savvy and may come with additional fees. 

Also, Acuity doesn’t offer an automatic tax calculator. You’ll have to include tax in the cost of your services, which is a confusing extra step that may turn off your clients.

With PocketSuite, you only need one app to schedule appointments and accept payments. You can accept credit card payments online and in person. And we automatically calculate the tax for your services based on your business location. Plus, you can set up a cancellation policy and fee, so your clients are automatically charged if they miss your deadline.

#2 Limited Scheduling

Simple and easy scheduling should be the status quo for any booking app. While Acuity Scheduling does provide standard tools for scheduling client appointments, their booking workflow could use some work.

According to user reviews, appointment calendars can be difficult to navigate and update. Plus, you won’t be able to offer packages, subscriptions, or gift certificates to clients as an Emerging plan member. To fill your calendar as a dog trainer, you know that bundling your services is essential. So, if you go with Acuity, you must pay at least $34 per month to get the scheduling tools you need.

PocketSuite makes it easy to update your calendar and availability. Plus, you can add buffers and lead times to give you and your team a break between appointments. All PocketSuite users can create packages and subscriptions. So, you make more money and get booked solid faster!

#3 Poor Customer Service

It’s not always smooth sailing when you use a booking app to run your dog training business. Crashes and glitches happen. And you’ll need superior customer support to help you troubleshoot. 

Unfortunately, Acuity’s customer service leaves a lot to be desired. First off,  Acuity doesn’t offer phone or video support. That means you (and your clients) have to wait days for a team member to respond to your emails. According to reviews, some users feel that Acuity’s customer service took a hit when the platform was acquired by SquareSpace.  This may be why the app has a relatively low 2.9 rating on Trustpilot. 

At PocketSuite, customer service is our top priority. You can message our support team directly in the app. Or, book one of our customer support calls for your in-depth questions.

#4 Short Free Trial

Of course, you need some time to adjust when switching to a new booking platform. Acuity’s free trial only lasts seven days before you have to commit to an annual or monthly plan. One week is nowhere near long enough to decide if the app is the best fit for your business. 

In fact, most of that time will be spent setting up your services, integrating a payment processor, and introducing the new app to your clients. You’ll barely have time to dig into the features before making your first subscription payment. 

That’s why PocketSuite offers a 30-day free trial with access to our full list of features.

#5 No Online Store

The dog training industry is competitive. So, dog trainers try to give clients everything they need. That’s why dog trainers are expanding their business offers and boosting their revenue by selling products to clients. Acuity doesn’t currently offer an e-commerce solution. So you’ll need another app to add products to your booking site. 

With PocketSuite, you can set up an online store at no extra charge. Your clients can order items online and have them shipped to them or picked up in person. Plus, you can attach product upsells to your services, like dog biscuits with a puppy training class.  

The Bottom Line

Acuity Scheduling is a standard booking app for dog trainers and pet professionals. But, it may not be fit for your dog training business. Without a built-in payment process, in-app client messaging, or e-commerce, you may have to get other apps to fill in the gaps.

PocketSuite is an all-in-one app to run your dog training business. You can schedule clients, accept payments and sell products straight from your phone. We’re the only tool you need to grow your dog training business.

There are hundreds of books written by and for dog trainers. So it can be “ruff” to find one worth the cost and time. We want to make it easier for you!

We put together our top book recommendations for dog trainers in 2023. 

What books should dog trainers read in 2023? 

Dog training books are a great resource for new and seasoned trainers. You get actionable tips from some of the top professionals in your field. Plus, you’re sure to leave with new techniques to add to your business. It’s a great way to get ahead of your competition!

Remember: Not all dog trainers share the same philosophy. For example, “positive dog trainers” have a very different philosophy from other schools of thought. Still, it’s beneficial to hear testimonials from both sides and understand the evidence behind their positions. At the very least, it helps you talk about why you’ve committed to your dog training style over another.

Here are the best books for dog trainers to read in 2023. 

#1 Train Your Dog Positively: Understand Your Dog and Solve Common Behavior Problems Including Separation Anxiety, Excessive Barking, Aggression, Housetraining, Leash Pulling, and More!

In Train Your Dog Positively, Stilwell offers an in-depth guide to conquering common behavior problems in dogs, from annoying to dangerous. Unlike typical dog training manuals, this book provides science-based tools to understand dogs better. 

The book covers anything from leash aggressions to separation anxiety. It’s a helpful resource, whether you’re a frustrated pet owner or dog trainer that wants to learn from a pro. 

Victoria Stilwell is a world-renowned positive reinforcement dog trainer and star of Its Me or the Dog. Her training methods are science-backed and proven to overcome common training issues.

• Author(s): Victoria Stilwell
• Year Published: 2013
• Cost: $10.99 (Kindle) 

#2 So You Want To Be a Dog Trainer, 3rd Edition

In So You Want To Be a Dog Trainer, Nicole Wilde shows you how to take your love for dogs and turn it into a professional dog training career. Through a mix of tips, how-to guides, and other resources, Wilde shows you how to build a successful dog training career. 

You can expect to learn the ins and outs of the dog training industry, including:

• What to expect working with dogs and their owners
• Is it possible to earn a living as a dog trainer?
• Using advertising and marketing to grow your business
• Developing an online presence with a website, social media pages, etc  
• Offering group classes, in-home training sessions, etc.
• And much more! 

So you want to be a dog trainer is book one of Wilde’s four-part series, Train The Trainer.

Nicole Wilde is a professional canine behavior specialist and certified dog trainer with over 30 years of experience. She’s written twelve books for both dog trainers and pet owners and sits on the advisory board for numerous reputable dog trainer organizations. 

• Author(s): Nicole Wilde
• Year published: 2018
• Cost: $19.95 (Paperback, Amazon)

#3 Cesar’s Way: The Natural, Everyday Guide to Understanding and Correcting Common Dog Problems

Cesar’s Way dives into the invaluable wisdom of internationally renowned dog expert Cesar Milan (aka Dog Whisperer).  Cesar shows readers how to cultivate a stronger relationship with their furry friends. He breaks down a simple formula (exercise, discipline, and affection) for a  happy dog. Plus, you’ll also get behind-the-scenes info on his most interesting cases. 

It’s a great tool for dog trainers and pet owners alike. Expect to learn:

• What your dog needs vs. what you give your dog
• Dogs’ natural pack instincts
• Dispelling myths about “problem breeds” 
• The line between discipline and publishment
• And much more!

Cesar Milan is an international dog expert, most recognized for his role on the hit show Dog Whisperer. With a slew of celebrity clients, Cesar is one of the most sought dog trainers in the country. He’s written several books about his fascinating experiences with dogs.

• Author(s): Cesar Milan, Melissa Jo Peltier
• Year published: 2006
• Cost: $12.99 (Kindle)

#4 Culture Clash: A New Way Of Understanding The Relationship Between Humans And Domestic Dogs

Culture Clash is a classic in the dog trainer/dog lover community.  It was originally published in the 90s and updated in 2012.  This novel has been said to shape the modern approach to dog training and ownership. It provides valuable insights into the culture of dogs and inspires the community to question what “normal” dog behavior looks like. 

• Author(s): Jean Donaldson
• Year Published: 1997
• Cost: $9.95 (Kindle)

#5 The Genius of Dogs: How Dogs Are Smarter than You Think

The Genius of Dogs quickly became a worldwide bestseller, and it’s no wonder why. The book takes you on a fascinating journey through the mind of your furry companion. Dr. Hare provides a comprehensive look at how dogs evolved their intelligence with interesting discoveries and anecdotes.

Dr. Brian Hare is a professor of Evolutionary Anthropology at Duke University. 

• Author(s): Brian Hare
• Date Published: 2013
• Cost: $8.99 (Kindle)

#6 Thriving Dog: An Indispensable Tool to Help You Start or Repair Your Dog Training Business

After years of struggling to grow his own dog training Business, Ted Efthymiadis learned a surefire formula. In Thriving Dog, he gives aspiring dog trainers a step-by-step guide to grow in the industry, plus tips to avoid some common mistakes. Efthymiadis breaks down five core principles to get your dog training business off the ground, including:

1. Learning dog training skills
2. Choosing the right business model
3. Finding clients
4. Blowing their minds 
5. Getting referrals

Whether you’re a newbie trainer or a seasoned pro looking to grow your business, this book can help. Plus, you’ll get access to invaluable resources like veterinarian referral guides, client contract and form templates, and an exclusive dog trainer Facebook group. It’s a win-win.

Ted Efthymiadis is an experienced and passionate dog trainer. Throughout his prolific career, he’s contributed to multiple books, training DVDs, and dog trainer seminars.

• Author(s): Ted Efthymiadis
• Year Published: 2018
• Cost: $19.99 (Paperback, Amazon)

#7 Dog Training Revolution: The Complete Guide to Raising the Perfect Pet with Love

In Dog Training Revolution, Zak George breaks down everything he’s learned from training thousands of dogs. Readers learn how to personalize training to the unique needs of the dog for more efficient results. 

Trainers and pet owners can benefit from the info in this book, including: 

• Basic house training skills
• Managing leash pulling, barking, aggression, etc
• Caring for a dog’s health and diet
• Tips, trucks, and much more! 

Zak George is a beloved YouTuber and TV personality. You can check out his social media pages to see his expertise in action. 

• Author: Zak George
• Year Published: 2016
• Cost: $10.99 (Paperback, Amazon)

Our Top Pick

Dog trainer books can make a huge impact on your career. You can learn about pet behavior,  training techniques, and growing your dog training business. It’s easy to find one that fits your needs.  

PocketSuite is an all-in-one tool to run your fitness business. You can schedule clients, accept payments, and create an online store straight from your phone.

Which one? 

Keep reading. We compiled a list of the top dog trainer conferences in 2023. 

Which Dog Trainer Conferences Should I Attend in 2023?

There are dozens of conferences for dog trainers annually, each focusing on a different specialty or topic. You might choose to go to a conference because the keynote speaker is a dog behaviorist or one that gives credit towards an IAABC certification. Either way, these conferences are informative and convenient.  

Usually, you can earn continuing education credits (CEUs) towards your dog training certification by attending a conference. And most conferences let you rewatch the presentations if you can’t attend in person. But only a few allow you to bring your own pets (bummer!) 

Here are nine popular dog training conferences to attend in 2023.

#1 ADPT’s 2023 US Conference 

The Association of Professional Dog Trainers (ADPT)  has hosted this prestigious annual conference for the past 30 years. 

If you attend, you’ll hear from 20 dog training experts, including keynote speakers Andre Yeu and Dr. Simon Gadbois. There will also be workshops and a demo area to watch pros show off training methods in person.

You can earn up to 30 CEUs (from IAABC, CCPDT, and others) by attending the ADPT conference. 

Dates: October 18- October 2023

Cost: Non-members pay $345 – $545 (early bird) or $405 – $605 (regular). Members, students, veterans, and shelter volunteers have special rates. 

Location: Covington, Kentucky

#2 The Dog Behavior Conference 2023

Victoria Stilwell organizes the annual Dog Behaviour Conference. Dog professionals and dog lovers alike will learn about animal behavior and training techniques from experts and thought leaders. It’s a must-see for an aspiring dog behaviorist.

The conference aims to teach trainers how to make a positive change in a dog’s life. The 2023 speakers will cover a wide range of topics, including:

• Coping methods for overwhelmed dogs
• The pandemic’s impact on dogs and caregivers
• Emotional safety in dog training 
• Rethinking dog patterns and habits
• Managing hyperactivity and aggression
• The science of aggression in dogs
• Dog training concepts for families
• Canine first aid, and much more!

Attendees can earn 18-20 CEUs from IAABC, CCPDT, PPAB, and VSA. 

Dates: April 21- April 23rd

Cost: $185

Location: Virtual

#3 2023 IACP Annual Educational Conference 

The International Association of Canine Professionals (IACP) hosts an annual conference for dog trainers. The four-day conference features a mix of dog business , lifestyle, science, and behavior speakers and concludes with a gala dinner and award show. 

It’s too soon to tell who’ll speak at the 2023 conference, but last year’s conference featured over 20+ speakers.

The IACP started in the US and has expanded to other countries. They offer certificate programs, promote high standards in trainers and provide members with resources to advance their careers. The IACP also hosts a European version of this conference.

Dates: September 24 – September 28th

Cost: TBD (The 2022 conference was $650 to attend.) 

Location: Minneapolis, Minnesota 

#4 Dogs and The City 

This conference, hosted by Educanine, will focus on the challenges of city life for dogs and unique methods to resolve these issues. You’ll hear from dog training experts, including 

• Michael Shikashio will discuss techniques to navigate dog reactivity in the hustle and bustle of the city. 
• Kim Brophey will provide insight into why city life is tough on dogs and provide tips to make it easier.
• Dr. Laura Donaldson will teach methods to relieve an anxious dog living in the city. 

Dates: September 22 – September 24th

Cost: $445 before July 1st  or  $565 after July 1st

Location: Toronto, Ontario

#5 International Working Dog Conference

The International Working Dog Association (IWDS) organized this conference for industry professionals that train detection, military, guide, and service dogs.

You’ll learn about scientific advancements and best practices in the working dog space, including: 

• Training
• Health care and management
• Performance and temperament assessments 
• Breeding

There will also be a breeders workshop that can be attended for an additional $400. IWDS members get a 10% discount on the conference. 

Dates: October 16 – October 18th

Cost: $500 (early bird) or $650 (regular)

Location: Colorado State University

#6 Aggression in Dogs Conference 

This event, hosted by Aggressive Dog, brings together 12 of the world’s leading experts on training aggressive dogs, including Sindhoor Pangal, Dr. Tim Lewis, and Aggressive Dog founder Michael Shikashio. 

The fourth annual conference will provide the training community with relevant research and methods to aid aggressive dogs. You’ll get to network with other dog trainers, hear valuable presentations and even attend a cocktail party.

Continuing Education Credits will be available for both the in-person and livestream events, but the number of CEUs is still pending. 

Dates: Sper 29 – Oct 1, 2023

Cost: $545 (in person) or $149 (virtual)

Location: Chicago, Illinois or Virtual 

#7 Canine Science Symposium

The Canine Science Symposium is a research and science-intensive event for dog trainers and animal behavior enthusiasts. You can learn from top researchers about:

• The dynamic between wolves, pets, and free-ranging dogs
• Dog sheltering
• Dog moods, motivation and learning
• Prong and shock collars 
• Building trust with dogs, and much more!

Grad students also have an opportunity to participate and showcase their work at the symposium through the emerging scientist sessions. 

You may be able to earn CEUs for attending this conference, but the amount is still pending. 

Dates: May 20th –  May 21

Cost: $119 – $469

Location: San Francisco State University or Virtual

#8  Modern and Ethical Training (MET) Conference

The MET is an international virtual dog training conference. For the past three years, dog trainers from around the world have come together to share their expertise. Over two days, you get professional advice from six or more expert trainers. Past speakers include Michael Shikashio and Jean Donaldson.

Dog trainers can earn up to 18.5 CEUs towards CCPDT and IAABC certifications by attending this event.

Dates: March 4th – March 5th

Cost: Unknown – The 2022 conference cost of attendance was $128.

Location: Virtual

#9 Clicker Expo 2023

The ClickerExpo, hosted by the Karen Pryor Academy, explores fundamental principles and best practices in the dog training space. With a mix of courses, demos, presentation sessions, panels, and informal Q&As with some of your favorite trainers, you’re sure to have an invaluable experience.

The best part is that you can bring your dog! 

By attending this event, you can earn up to 30 CEUs from CCPDT, IAABC, Karen Pryor Academy, and AAVSB.

Dates: March 17 – March 19 

Cost: $649 early bird or $699 regular 

Location: Washington, DC

Register Today! 

Dog trainer conferences offer a wealth of information and opportunities to grow your business. You get to learn from the best while making connections with your peers. Who knows? You might be a keynote speaker one day. At the very least, you’ll learn new techniques to help your clients. 

PocketSuite wants to help you help your clients. We’re an all-in-one app to build a high-earning dog training business. You can schedule appointments, send forms and contracts, and receive payments straight from your phone

We compiled these expert tips to show you how to book more clients for your dog training classes. 

#1 Optimize Your Dog Training Website 

Your website is the first point of contact for potential clients. A professional website goes a long way in building trust. Clients will use it to decide if your dog training classes are right for them. And you have to grab their attention the second they land on your site. So, be creative and informative. 

In general, your website should include: 

• Services
• Location
• Contact information 
• An “About you” page
• Client testimonials
• Pricing
• Cancellation and refund policies

To get started on your site, you use a CMS like WordPress. Or, hire a professional website designer to bring your vision to life. You can embed your PocketSuite booking widget onto your website. 

Once your site is up and running, you can optimize it so potential clients can find you through a quick web search. For example, if someone searches “positive reinforcement trainers in Columbus,” you want your site to come up first in the search results. 

To get to the front page, you have to improve your website’s SEO with keyword research, i.e., look for common phrases that your clients are likely to search for and use those keywords strategically in your website content. There are a few free tools that can help with keyword research.

To give your site’s SEO a push, start a blog. You can write about anything from dog training mistakes to pet product recommendations. Either way, a blog brings more traffic to your site, and more bookings for your dog training classes

#2 Reconnect with Clients Via Text and Email 

To get more bookings for your dog training classes, reach out to your current client base. Clients are likely to need your services again but need a little push to take that next step. Email and text marketing are some of the most effective ways to connect with clients (and land repeat bookings)!

You can send automated emails and text campaigns to clients straight from the PocketSuite app. You deliver useful and engaging content straight to their inbox or phone

#3 Create Referral incentives 

Referrals are one of the best ways to book more clients for your dog training classes. So, don’t be afraid to ask your loyal clients to recommend your services to their friends and family. To get more referrals, offer an incentive for every new client they send your way, like a discount or gift certificate.

Dog trainers can also create referral partnerships with other pet businesses, like veterinarians or shelters. These businesses are natural referral partners for trainers because they connect with pet parents in need.  Just be sure to recommend their business to your clients.

It might be tough to find referral partners in large cities with lots of competition. Think outside the box. There may be some non-pet businesses that need your services without even knowing it. Maybe you can do a pop-up training session at a coffee shop that allows dogs or work with a pet-friendly apartment building to organize classes for their residents. 

You can get referrals and referral partners by staying active in your community. Attend local festivals or conferences, hand out your business cards, and network with other pet professionals.

#4 Write Guest Posts 

To get more bookings for your dog training classes, you have to meet your clients where they are. A lot of pet parents turn to popular blogs when they need advice on training their pups. You can reach potential clients by writing guest blogs for these sites.  

The good news is that a lot of blogs are already looking for guest writers. It’s a mutually beneficial relationship. They need your expertise and experience to deliver helpful content to their readers. In return, you get an author’s bio where you can advertise your service (and larger sites will pay you!) 

Guest blogging is a great promotion for your business. It establishes you as an authority figure and familiar face in the dog trainer community. 

#5 Get Active on Social Media 

To land more clients in your dog training classes, create and share content across social media. You don’t have to become an influencer, but be consistent. Lucky for you, people love dogs. (Like, a lot!) Your videos are sure to get traction from dog lovers and potential clients. 

You can post:

• Training videos
• Client interviews 
• Dog graduation photos
• Tips for pet parents
• Advice for other trainers 
• Dog food and equipment recommendations 

To make sure your content gets in front of the right people, use popular dog-related hashtags. Every social media platform is different. So do your research on trending content, the best times to post, etc.

Social media is a two-way street. You have to engage with followers to keep them invested in your content. For example, stay active in dog training Facebook groups, or create video responses to comments on your TikTok page. Make sure it feels like there’s a human behind the profile. 

If you’re up for it, try paid social media ads or boost your posts, i.e., put a small budget behind your content so more people will see it. It’s a good option if you want to reach certain groups of people based on their location and interests. 

If you start paid advertising, be sure to keep track of what works. Then you can retarget the people who interacted with your content.

#6 Offer a Consultation 

Some clients might be interested in your services but leave without booking. Dog training classes are a big step, especially for new pet parents. You can calm their fears and land the booking by offering a one-on-one consultation. 

In the consultation, you assess both the dog and your client to see if they’re a good fit for your program. And clients are more likely to trust you after this initial connection. 

Dog trainers typically charge for the consultation if there’s physical training involved. Or, you can offer an initial consult call for free. 

# 7 Choose a Dog Training Specialty

Clients sift through dozens, if not hundreds, of dog training classes to find one that addresses their unique needs. A training specialty makes it clear that you’re the right fit and leads to more bookings!

It’s one thing to offer “dog training classes in Seattle.” It’s another to be the only trainer who can take on dog aggression cases in your city. Figure out how your services are different from other trainers in your area and lean into it!

It’s okay to be a generalist dog trainer. But specializations set you apart from the competition. With a specialty, you become the expert in your niche. For example, you’ll be the go-to person for separation anxiety or leash training for puppies. 

Also, specializations make it easier for clients and referral partners to recommend your services. 

It’s Time To Get Booked Solid

You put a lot of time and effort into your dog training classes. Make it worthwhile by promoting your services to potential clients. You can land more clients by optimizing your professional website and leveling up your social media, email, text, and referral marketing strategies. You should also highlight your specialization to stand out from the competition. 

PocketSuite makes it easy to onboard new clients for your dog training classes. From bookings to payments to contracts, we’re an all-in-one app to grow your dog training business.

Sounds great. Is it easy to become a service dog trainer?

Keep reading! We discuss everything you should know about service dog training and teach you how to land a job as a service dog trainer.

What Is Service Dog Training? 

Service dogs help people with disabilities live safe and independent lives. As a service dog trainer, you train these dogs to take action when their handlers need assistance or are at risk of getting hurt.

There are several types of service dogs that you can train, including:

1. Guide dogs for hard-of-hearing and visually impaired individuals, 
2. Mobility dogs for people with wheelchairs and walking devices,
3. Medical alert dogs that can detect seizures and low blood sugar,
4. Psychiatric service dogs for people with mental disabilities such as OCD or PTSD.

What Does Service Dog Training Include?

Disabilities present themselves in countless ways. So, as a service dog trainer, your work can change from client to client. In general, you teach the dogs how to behave in public and at home, how to settle by their owner’s side, and how to remain calm in potentially chaotic situations. But, there are also specialized tasks that service dogs must learn.

The most common service dog tasks include:

• Alert tasks: You teach the service dog how to communicate with its handler, whether they’re in danger or need to complete an everyday task. For example, a service dog can signal if their handler must avoid an oncoming car or if they miss an important sound.

• Mobility tasks: You can train service dogs to help your clients move or stay balanced. A service dog can adjust a handler’s position or pull their wheelchair if they get tired.

• Guiding tasks: You’re likely to train a lot of guide dogs in your career. Guiding tasks are similar to alert tasks but help the handler find a certain location or move safely down their path. For example, a service dog can learn to avoid obstacles on a sidewalk and let their handler know when they’re near some steps.

• Retrieve and deliver tasks: Handlers might need service dogs to bring objects to them or take objects away. That’s where you come in! You can train the service dog to find medication, carry packages, or even pay for items in a store. 

Each service dog is trained to handle the specific needs of its handler. But your clients’ needs can change over time. So, expect to schedule follow-up appointments where you train a service dog to perform new tasks.

Should I Take A Service Dog Training Course? 

Service dog trainers might start out training military dogs, police dogs, or other working dogs. While it’s not a requirement, it’s better to have some other kind of dog training experience under your belt. It’s also a good idea to complete a dog training program.

You’re not legally required to go to school or get a certificate to be a service dog trainer. A lot of trainers are self-taught. They pick up skills from books, online resources, and even other trainers. But it’s better to have formal training. You need to know what you’re doing and have 100% confidence that you can properly train a service dog. Otherwise, you’re risking the health and safety of someone with a disability. 

Here’s why you should complete a service dog trainer course:

• Service dogs need special care and attention.

• A dog training course can teach specialized techniques and prepare you to work with clients.

• You learn fundamental skills to keep the dogs and their owners safe.

• Clients like trainers with some kind of professional qualification, especially when it comes to their service animals.

If you’re interested in a formal training program, look into the Certification Council for Professional Dog Trainers (CCDPT). They have a highly respected certification program for professional dog trainers. And some of their courses focus on service dog training. You should be able to get certified for under $500. You can also take service dog training courses at dog training schools, but tuition can cost anywhere from $2000 to $14000.

Also, some jobs might require you to complete an apprenticeship before starting as a service dog trainer. Apprenticeships can take up to three years, and you might get paid.

How Do I Find A Service Dog Trainer Job?

Over 500,000 people in the US have working service dogs. So, your odds of finding a job are high. Like any career, first, you need to get your foot in the door. That’s okay, we’re here to help! Here are some tips for finding a service dog training job.

Start With The Basics

You can start by offering traditional dog training services and work your way up. Are there any dog shelters looking for volunteers? Do your neighbors need a dog walker? Any professional dog experience is good, especially if you are just starting out. Not to mention, these jobs are typically easier to find. They’ll keep your bills paid as you work towards your goal. 

Expand Your Network

If you want to break into the service dog training field, you’ll have to step out of your comfort zone. We recommend attending workshops, conferences, or online seminars with other dog training professionals. You’ll have access to experts with valuable knowledge and resources to grow your dog training business. Who knows? One day, these connections could lead to a full-time service dog training gig.

Assist People With Disabilities

As a dog trainer, you need to be as much of a people person as you are an animal lover. You can volunteer at a hospital or clinic to gain experience helping people with disabilities. If you have a service dog training specialty in mind, find those communities and offer help where you can. Even if you don’t find a job, you learn more about your future clients and their needs. 

Are There Any Rules for Service Dog Trainers?

There aren’t any official rules on how to train a service dog. And the ADA does not require handlers to receive professional training for their service animals. Handlers are also allowed to train their service dogs themselves. 

However, many professional organizations provide best practices for adequately training a service dog. For example, The United States Service Dog Registry (USSDR) worked with trainers and service dog owners to create training and behavior standards for service dogs. These guidelines are more in-depth than public access tests and are highly respected. USSDR compliance is completely voluntary but highly recommended to keep service dogs and their handlers safe.

At a minimum, as a service dog trainer, you can prepare the service dog to pass a public access test. A public access test evaluates a service dog’s behavior in public places that don’t usually allow pets. Public access tests are not mandatory and can be administered by a trainer.

Is Service Dog Training Worth It?

Absolutely! With service dog training, you can expand your dog training career and make someone’s life a whole lot easier. There are endless rewards if you’re willing to put in the work. And people pay over $25,000 for a professionally trained service dog.

Remember, service dog training can be more difficult than regular dog training. You need great communication skills and a passion for animals and their owners. Sometimes, you have to tell your clients that their beloved companion isn’t cut out to be a service dog. So you must be empathetic.

If this sounds like you, you’ll love being a service dog trainer!

The Bottom Line

Service dog training is one of the most important and rewarding dog training specialties. Service dog trainers help people with disabilities live fulfilling lives with their furry companions. It will take time to master your skills and land your first service dog training job. But it’s worth the wait! And you don’t have to give up your regular dog training clients.

PocketSuite can help you manage all of your dog training services. We’re an all-in-one app for running your business. We provide a range of features, like bookings, payments, and contracts to help you get more clients and earn more money!